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CHR: The Choice - Industry Leaders Envision the Future of F&B
June 8, 2021 @ 9:00 am - 10:00 am EDT
The COVID-19 shutdown upended the food and beverage (F&B) industry, leading to widespread closures amidst shrinking profit margins and staffing uncertainty. But the cracks in the foundation have been visible for a while now, with a slew of F&B industry icons and restaurateurs exposed for sexual assault and misconduct, cultural appropriation, and discriminatory concepts and cultures. The pandemic simply deepened those cracks, intensifying a focus on staffing, wage disparity, and workplace culture.
Now, as it reimagines itself in a post-COVID world, the F&B industry has to decide between returning to its old ways or making the necessary and sustainable change that has been a long time coming.
In this webinar, hosted by Cornell’s School of Hotel Administration and the Center for Hospitality Research, leaders across the F&B landscape will explore what they think the future of foodservice could, should, and will be — as well as why there’s no going back. Join the discussion to hear lessons learned during this tumultuous time along with the hopes for the future and plans for rebuilding a better and more equitable service industry.
What you’ll learn
- How varied individual experiences can be within the culture of the F&B industry
- What F&B leaders are doing to change the industry
- Where the F&B industry should focus its efforts as it rebuilds
- Practical ways the F&B industry can make changes now for a better future
Founder and CEO
Cornell SC Johnson College of Business