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CHR: The Choice - Industry Leaders Envision the Future of F&B

June 8, 2021 @ 9:00 am - 10:00 am EDT

Event overview

The COVID-19 shutdown upended the food and beverage (F&B) industry, leading to widespread closures amidst shrinking profit margins and staffing uncertainty. But the cracks in the foundation have been visible for a while now, with a slew of F&B industry icons and restaurateurs exposed for sexual assault and misconduct, cultural appropriation, and discriminatory concepts and cultures. The pandemic simply deepened those cracks, intensifying a focus on staffing, wage disparity, and workplace culture.

Now, as it reimagines itself in a post-COVID world, the F&B industry has to decide between returning to its old ways or making the necessary and sustainable change that has been a long time coming.

In this webinar, hosted by Cornell’s School of Hotel Administration and the Center for Hospitality Research, leaders across the F&B landscape will explore what they think the future of foodservice could, should, and will be — as well as why there’s no going back. Join the discussion to hear lessons learned during this tumultuous time along with the hopes for the future and plans for rebuilding a better and more equitable service industry.

Register here

What you’ll learn

  • How varied individual experiences can be within the culture of the F&B industry
  • What F&B leaders are doing to change the industry
  • Where the F&B industry should focus its efforts as it rebuilds
  • Practical ways the F&B industry can make changes now for a better future


Daniella Senior
Colada Shop

Elizabeth Tilton
Founder and CEO
Oyster Sunday

Lilly Jan
Cornell SC Johnson College of Business


June 8, 2021
9:00 am - 10:00 am EDT
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Venue Name:
Venue Address:
Ithaca, NY 14853 United States + Google Map