Centers & Institutes
Exciting things are happening within our centers, institutes, and special program initiatives. Here’s a collection of recent stories and updates.

Earth Day Research: Powering the Future with Clean Energy
New SC Johnson College research shows primary contributors to recent clean energy patents are existing inventors rather than newcomers.

From Spring Trek to Italian Citizenship: A Baker Program Student’s Journey
Louis Guzzo, MPS ’23 obtains Italian citizenship three years after the Smith Family Business Institute’s Family Businesses in Italy trek.

Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.

The Future Is Now: India’s Journey to Becoming a Global Chip Powerhouse
Traditionally reliant on imports, India marches toward a $110 billion semiconductor industry by 2030, backed by investments and strategy.

From Sales, Marketing, and Ops to Consulting with James “JJ” Myron, MBA ’23
Career Corner: Consultant JJ Myron pivoted from a sales, marketing, and operations role to advising clients on how to achieve their strategic goals.

Bubbles to Breakthroughs: Ithaca Soap Co.’s Patent Journey
Big Red Microenterprise students reflect on working with Ithaca Soap to capture interest and attract clientele for a patented soap packaging process

Success in Investment Management: Spotlight on Kira Connors ’07, MBA ’12
Kira Connor shares how her Cornell MBA launched her successful career pivot into investment research.

What is ZIG, Zimbabwe’s Gold-Backed Digital Token?
ZIG aims to stabilize the economy but faces challenges related to inflation, adoption, and exchange rate volatility.

Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.