Centers & Institutes
Exciting things are happening within our centers, institutes, and special program initiatives. Here’s a collection of recent stories and updates.

What is ZIG, Zimbabwe’s Gold-Backed Digital Token?
ZIG aims to stabilize the economy but faces challenges related to inflation, adoption, and exchange rate volatility.

Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.

Cindy Estis Green ’79 Named 2025 Cornell Hospitality Innovator
The award will be presented to the CEO and co-founder of Kalibri Labs, LLC, on June 3, 2025 in New York City.

Insights from a Trek in Korea and Japan
An MBA student examines how innovation, tradition, and cultural values influence global markets and leadership strategies.

Purpose, Legacy, Strategy: Winning Case Draws on Company’s History and Values
Hospitality management graduate student Ruby Lin recounts her team’s first-place finish at the Case Competition for Family Ownership.

From Technology Director to Chief Data Officer: A Q&A with Chaitanya Baddam, MBA ’23
Career Corner: Technology executive Chaitanya Baddam pivoted from insurance platform technology director to chief data officer at an insurtech startup.

Pioneering Sustainability
The Center for Sustainable Global Enterprise celebrates 20 for 20 honoree Agata Smeets, MBA ’11, head of environment and product sustainability at Gap Inc.

From Classroom to Climate Action: Revolutionizing Sustainability in Africa
The Center for Sustainable Global Enterprise celebrates 20 for 20 honoree CJ Fonzi, MBA ’08, cofounder and COO of Africa Climate Ventures.

Ethical Depth: The Cure for Today’s Medical Industry
A new Johnson School paper explores why doctors may fall prey to conflicts of interest and proposes a new approach called “deep professionalism.”