Inside SC Johnson

A blurred image of a person using a laptop with consumer ratings and stars floating
Johnson School

Stars or Numerals? How Rating Formats Change Consumer Behavior

The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.

Image of four male students listening to a volunteer in a warehouse.
Dyson School

Refurbished Fridges Expand Access to Fresh Food at Regional Pantries

Two teams of students in the Dyson School worked with Whirlpool to place refurbished refrigerators on campus and in high need areas around the region.

One older man standing next to 6 students in business attire holding novelty check for $15,000.
SC Johnson College

Cornell Student Entrepreneurs Take First Place at Kellogg Real Estate Venture Competition

An interdisciplinary architecture and real estate graduate student team took home Cornell’s first-ever top prize in the competition’s history.

a large banquet hall filled with people seated at round tables and with two large red banners with the text Big Red Bash hanging on either side of the stage.
Johnson School

Big Red Bash 2025: A Night to Celebrate Leadership, Impact, and Community

The Johnson School’s premier alumni event honored leadership, service, and impact across the global Cornell business community.

Image of a Tarapoto sign
Dyson School

Students Help Rural Peruvians Grow Turmeric Business

Dyson School students traveled to a rural region of Peru to brainstorm sustainable business ideas for a local community.

Image of students at City Honors School in Buffalo, New York, eat lunch on a “New York Thursday,” a weekly effort to promote the foods in the lunches that are grown or produced in New York State.
Dyson School

New Tool Can Help NYS Make Economically Beneficial Food Purchases

Dyson professor develops an economic model that calculates additional NYS business activity and tax revenue generated from purchases of specific local products.

Two women and a man standing in th front of a room with a screen behind them. One woman is speaking into a microphone.
Johnson School

Life Sciences Technology Innovation Fellows Pitch Innovative Startups in NYC

Cornell University’s Life Science Technology Innovation Fellows gathered on March 22 in midtown Manhattan to pitch their startups.

Image of two male hands shaking in agreement
Johnson School

Conservatives More Likely Than Liberals to Negotiate Price

According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.

Image of female student setting up for a “Paint and Sip” event at Collegetown Bagels in Ithaca, to raise money for Make-A-Wish Central New York.
Nolan School

Hotelies Extend Cornell Commitment to ‘Wish-Making’

Nolan School students raised nearly $5,000 for Make-A-Wish Central New York – with help and inspiration from an alumna who was a wish-kid herself and founded the first college “wish-makers” group in the country.