Marketing

Enterprise
Do People Regret Their Unhealthy Behaviors?
Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.

Enterprise
The Power of Intrinsic Rewards
Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.

Enterprise
Art, Culture, and Markets
Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.


Enterprise
The chief marketing mind behind Topo Chico’s success
Gerardo Galvan, Executive MBA Americas ’18