Marketing
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.
What Happened to Black Friday? Nathan Yang Explains
If you were disappointed with 2023 Black Friday deals, you are not alone. Yang explains how the pandemic changed Black Friday forever.
Do People Regret Their Unhealthy Behaviors?
Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.
The Power of Intrinsic Rewards
Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.
Art, Culture, and Markets
Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.
The chief marketing mind behind Topo Chico’s success
Gerardo Galvan, Executive MBA Americas ’18