Marketing

A person reaches for a package of frozen meat at the farmers market.
SC Johnson College BusinessFeed

Scanner data can help NYS farmers boost market sales

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

A sign on an easel that reads sale, with a question mark.
Dyson BusinessFeed

What Happened to Black Friday? Nathan Yang Explains

If you were disappointed with 2023 Black Friday deals, you are not alone. Yang explains how the pandemic changed Black Friday forever.

illustration of a man in a suit holding a smiley face in front of his face, with flames in the background
Enterprise

Do People Regret Their Unhealthy Behaviors?

Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.

The Power of Intrinsic Rewards
Enterprise

The Power of Intrinsic Rewards

Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.

Art, Culture, and Markets
Enterprise

Art, Culture, and Markets

Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.

Experience and agility for hire
Enterprise

Experience and agility for hire

Gary Fassak ’76, MBA ’78

The chief marketing mind behind Topo Chico’s success
Enterprise

The chief marketing mind behind Topo Chico’s success

Gerardo Galvan, Executive MBA Americas ’18