Around Cornell Business

Rx for health-care communications by Irene Kim When you think about health-care customer service, what comes to mind? “Press 1 for billing inquiries. Press 2 for plan information. Your wait time may exceed ten minutes.”? Now, imagine applying the power of online advertising to health-care services: integrated communications and services delivered via conventional and social […]

Taking the pain out of giving by Irene Kim Ever wonder how much of your charitable donation ends up paying for all those dinnertime solicitation calls and mailers with “free” address labels? Launched this spring by Daniel Mansoor, GiveNext is a website that centralizes donors’ giving and charities’ solicitation efforts. Donors enter the names of […]

Kids’ surgeons get a lucky break by Irene Kim They look like something that might have been used to build RoboCop or the Six Million Dollar Man, but the E-Fix and E-Thotic are actually medical devices to fix kids’ broken elbows. A supracondylar humerus fracture is the most common fracture in preteen children, annually occurring […]

Leading Innovation at Pfizer How do you encourage innovation in a global pharmaceutical corporation with nearly 80,000 employees? That was the challenge Wendy Mishkin Mayer faced when she became vice president for worldwide innovation at Pfizer two years ago. The initiative she leads, Dare to Try, is aimed at improving the company’s operations and services […]

Making a mark in health care It’s a scene that unfolds every day in a hospital somewhere in the United States: A patient arrives in the emergency room, unable to speak English and pounding on his chest. The medical staff doesn’t know whether to treat him for chest pain or a bad case of indigestion. […]

Driving Social Change Around the World Nearly all mobile phones, computers, and the microprocessors that power them contain some combination of four minerals: gold, tin, tantalum, and tungsten. When Intel Corporation learned that many of these minerals come from mines in the Democratic Republic of Congo that are controlled by armed militias funding violence in […]

Jennifer Dulski ’93, MBA ’99, president and COO at Change.org Jennifer Dulski leads by helping other people excel. She’s been doing this for most of her life. She served as coxswain for the men’s crew team in high school and the women’s team at Cornell. She taught school and founded a nonprofit enrichment program to […]

Turning Around Roper’s Scientific Imaging When Ben Wood became vice president of Scientific and Industrial Imaging at Roper Industries in 2002, the division was underperforming. Sales were in decline, manufacturing costs were too high, and the research and development cycle had stretched to nearly three years. Roper’s researchers wanted to “make great products and great […]

An interview with Leticia Costa, MBA ’86, former Vice President at Booz and Company and head of consulting in Brazil by Ian Martins Shih, MBA’14 In an attempt to better understand my country and increase awareness of Brazil (and by association the greater Mercosur region) as a growing economic power, I interviewed Leticia Costa, former […]