External Relations
	Johnson School
		
		
					
Focus on fundamentals remains key for hotels
Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.
		
		
		
		
		
		
		
		
	Johnson School
		
		
					
Online reviews only partially reveal what hotel customers think
Hotels can learn a lot about what their guests value the most from text reviews.