Around Cornell Business
Johnson Honors Operations Faculty Member
Professor Nagesh Gavirneni named the fourth Emerson Professor of Manufacturing Management Nagesh Gavirneni, Associate Professor of Operations Management at the Samuel Curtis Johnson Graduate School of Management, has been appointed as Emerson Professor of Manufacturing Management. The appointment, effective November 1, 2012, will run for three years and reflects Professor Gavirneni’s distinguished service as a […]
Wine, Cheese, and Heavy Manufacturing
by Ingrid Jensen, MBA ’12 It’s 11 p.m. on a Wednesday night and I’m in a hotel room in New Jersey unwinding with a nice primitivo, an array of cheeses, and a loaf of crusty, homemade whole wheat bread. Joining me are my pals Lisa Rodriguez (MBA ’12), Saranya Srinivasan (MILR ’11), and Becky Li […]
How Performance Learning Put Me a Step Ahead in my Internship
by Rachel Happen, MBA ’13 Some of the most valuable experiences I have had at Johnson thus far have been through performance learning: working with a real client, presenting to a mock Board of Directors, or quickly mobilizing a team to research and respond to a question. Through these experiences, I earned the satisfaction of […]
How the Immersion Puts You in the Driver’s Seat, Regardless of your Career Roadmap
by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA experience thus far has been the Immersion Program. Although I’m not pursuing a career that “fits neatly” into any Immersion “box” (which is also the […]
A Taste of Some On-Campus Marketing Events with Mars North America
by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply the theory we learn in class when they go on to intern and work full-time. Mars North American Chocolate has a prominent presence on campus, […]
Examining Smart Marketing during Colgate-Palmolive’s Brand Smarts
by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts Case Study” is an opportunity for students to learn about real issues faced by the company and explore how they, as marketers, would handle each […]
A Fruitful Exercise in Quintessential Consulting Skills
by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm in the world? More than what one may expect. To be specific, one needs to excel in strategic thinking, collaboration, and communication – three components […]
China’s Capital Markets and Cross-Border Investments
Experts discuss barriers and opportunities for investors at the Cornell China Conference What is China’s capital market situation now, and what will future investment opportunities in China look like? From a Chinese investor’s perspective, what’s the current situation in the U.S. market? These were among the questions discussed at the Cornell China Conference by a […]
Marketing and Selling Real CPG Products to Fellow Students: Johnson’s Annual Battle of the Brands
by Liz Riley, MBA ’13 As the Vice President of Marketing Competitions for Johnson’s Marketing Association, I am lucky to be in charge of one of the most exciting events at Johnson: our Annual Marketing Competition, the Battle of the Brands. Battle of the Brands (BoB) is a two week-long competition sponsored by top Consumer […]