Around Cornell Business
How the Immersion Puts You in the Driver’s Seat, Regardless of your Career Roadmap
by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA experience thus far has been the Immersion Program. Although I’m not pursuing a career that “fits neatly” into any Immersion “box” (which is also the […]
A Taste of Some On-Campus Marketing Events with Mars North America
by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply the theory we learn in class when they go on to intern and work full-time. Mars North American Chocolate has a prominent presence on campus, […]
Examining Smart Marketing during Colgate-Palmolive’s Brand Smarts
by Liz Riley, MBA ’13 Today Colgate-Palmolive returns to Johnson for the company’s annual “Brand Smarts Case Study” workshop. One of several on-campus recruiting events with Colgate, the “Brand Smarts Case Study” is an opportunity for students to learn about real issues faced by the company and explore how they, as marketers, would handle each […]
A Fruitful Exercise in Quintessential Consulting Skills
by Sandeep Thalapaneni, MBA ’13 What does an MBA project on innovation implementation for a technology giant have in common with consulting on ‘Obamacare’ for the second largest pharmaceutical firm in the world? More than what one may expect. To be specific, one needs to excel in strategic thinking, collaboration, and communication – three components […]
China’s Capital Markets and Cross-Border Investments
Experts discuss barriers and opportunities for investors at the Cornell China Conference What is China’s capital market situation now, and what will future investment opportunities in China look like? From a Chinese investor’s perspective, what’s the current situation in the U.S. market? These were among the questions discussed at the Cornell China Conference by a […]
Making Your Pitch to Investment Professionals: Johnson’s MBA Stock Pitch Competition
by John Costello and Demetri Typadis, co-presidents of Investment Management Club, both MBA ’13 Every fall, Johnson hosts its annual MBA Stock Pitch Competition (SPC), which attracts the most talented finance students from the world’s most prestigious business schools. The SPC also attracts some of the most well-recognized asset management firms from around the country […]
Finding Success with The Help of Johnson’s Consulting Program
by Kevin Wang, MBA ’13 Johnson’s Consulting Program was invaluable in helping me convert my summer internship in New York, with a major international consulting firm, into a full-time opportunity post-MBA. In many ways, the Consulting Program simulated a real consulting experience in terms of the work that I was expected to deliver and the […]
A Recipe for Success
by Angela Lynn, MBA ’13 The splash of sherry sizzled as it kissed the caramelized onion and butternut squash. The aroma of the wine, as it infused the roasted vegetables, was sensational. The finishing touch (and twist!) – a scoop of good vanilla ice cream melted into the concoction, and completed my original creation: Roasted […]
Marketing and Selling Real CPG Products to Fellow Students: Johnson’s Annual Battle of the Brands
by Liz Riley, MBA ’13 As the Vice President of Marketing Competitions for Johnson’s Marketing Association, I am lucky to be in charge of one of the most exciting events at Johnson: our Annual Marketing Competition, the Battle of the Brands. Battle of the Brands (BoB) is a two week-long competition sponsored by top Consumer […]