Around Cornell Business

Cathleen-Tobin

Cathleen Tobin, MBA ’99

Switching Gears in Women’s Products For 11 years, Cathleen Tobin marketed products for women — from Snuggle Fabric Softener to Revlon Lip Color — at multinationals, including Unilever and Johnson & Johnson. But in 2010, she decided to transfer her skills to a different product targeting women: savings accounts. When Tobin joined Women’s World Banking […]

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A Savvy Samaritan

Patrick Wardell, MBA’ 79, CEO at Cambridge Health Alliance A champion of delivering quality health care to all, hospital administrator Patrick Wardell has an aptitude for assembling diverse allies and engineering financial stability. The choice was clear-cut. Patrick Wardell could head for Chicago and an administrative job at the teaching hospital for Northwestern University’s Medical […]

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Saurabh Arora, MBA ’11

Taking on Bollywood Saurabh Arora had never heard of Star TV USA before a crew member from the entertainment company approached him at New York City’s South Street Seaport during an Indian festival last year and asked him to audition for a part in a soap opera. Star TV USA, a News Corp. subsidiary that […]

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Participating in the Women in Investing Conference

by Catherine Mugeria, MBA ’13 An annual event, the Women in Investing Conference (WIN) provides superior insights into investment trends and opportunities. Attendees learn about various career opportunities available to them in the field of investment management, and gain access to recruiting opportunities through mentorship and networking. Representatives from a number of buy-side shops and […]

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“Battle of the Brands” Challenges Marketing Students

The products are real and so are the customers at Johnson’s annual brand-pitching competition Most of us have heard the Chinese Proverb: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” During the first semester at Johnson at Cornell University, […]

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The Shortest-Longest Year Yet

by Demetri Typadis, MBA ‘13 I wasn’t quite sure what to expect when I arrived for the first day of my internship this summer. I made my way up to the 32nd floor and found myself waiting alongside countless other nervous-looking interns in freshly pressed suits for the first day of orientation at a major […]

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Johnson Honors Operations Faculty Member

Professor Nagesh Gavirneni named the fourth Emerson Professor of Manufacturing Management Nagesh Gavirneni, Associate Professor of Operations Management at the Samuel Curtis Johnson Graduate School of Management, has been appointed as Emerson Professor of Manufacturing Management. The appointment, effective November 1, 2012, will run for three years and reflects Professor Gavirneni’s distinguished service as a […]

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A Taste of Some On-Campus Marketing Events with Mars North America

by Anvar Jay Varadaraj, MBA ’13 A number of prominent companies conduct guest lecture sessions during the Strategic Marketing Immersion so students can gain an understanding of how marketers apply the theory we learn in class when they go on to intern and work full-time. Mars North American Chocolate has a prominent presence on campus, […]

|Lindsay Petrovic

How the Immersion Puts You in the Driver’s Seat, Regardless of your Career Roadmap

by Lindsay Petrovic, MBA ‘13 Hello everyone, my name is Lindsay Petrovic, and I am a second-year MBA / MILR student at Johnson. One of the highlights of my MBA experience thus far has been the Immersion Program. Although I’m not pursuing a career that “fits neatly” into any Immersion “box” (which is also the […]