Around Cornell Business
Marketing and Selling Real CPG Products to Fellow Students: Johnson’s Annual Battle of the Brands
by Liz Riley, MBA ’13 As the Vice President of Marketing Competitions for Johnson’s Marketing Association, I am lucky to be in charge of one of the most exciting events at Johnson: our Annual Marketing Competition, the Battle of the Brands. Battle of the Brands (BoB) is a two week-long competition sponsored by top Consumer […]
My Summer Internship Project: Creating a World-Class Pet Food Experience
by by Josh Robbins, MBA ’13 I spent my summer in Seattle (not the tropical getaway we all imagine Seattle to be) as a business manager intern at a leading, multi-national e-commerce company. The business manager role is a general management role and was an excellent fit with my prior work experience, recent studies from […]
The Solar Battlefield from Inside the World’s #1 Solar Panel Manufacturer
by Willy Wang, MBA ’13 and Environmental Finance and Impact Investing Fellow Over the summer I worked with the American subsidiary of the world’s largest solar panel manufacturer to develop strategies for downstream project financing. Headquartered in Baoding, China, Yingli Solar was the largest seller of panels by revenue in the first quarter of 2012. […]
Think Like a CEO in Class to Win on the Job
by Mike DeCoste, MBA ’12 Mike DeCoste, MBA ’12, reflects on some of the ways Johnson helped prepare him for success As a Spring 2011 student of and Spring 2012 Teaching Assistant of Management Cases and Problem Solving Process, I may be somewhat biased in the following thought: this course is one of the most […]
Consulting to the National Parks Service
by Robert Frisch, MBA ‘13 Visitor experience is taken very seriously at the National Park Service. Consequently, my role over the summer was to address congestion issues through the management of commercial transportation to an iconic site: Muir Woods National Monument. When it comes to choosing your MBA summer internship, some advise trying to round […]
How the SSO Immersion Helped Prepare Me to Run My Family Business
by Alex Kyung-Yul Yang, MBA ’13 Alex learned how to ask the right questions through various performance learning experiences Before Johnson, I worked for Samyang System Group in South Korea. My grandfather founded the company in 1960, and I am part of the third generation involved in our family business. We manufacture control valves and […]
How Johnson Provides a Unique Platform for the Development of Passionate, Skilled Investors
by Christoper Kissane, MBA ’13 Chris explains why matriculating at Johnson has been the best investment he’s made to date I applied to business school to begin a transition. I would enter as an accountant and hope to emerge just two years later as an investor. I started the process by enrolling in Johnson, and […]
“Progress for women is progress for all”
UN Women executive director advocates women’s empowerment at Cornell University On September 5th, UN Women executive director and former Chilean president Michelle Bachelet delivered a lecture on gender equality at Cornell University. Henry E. and Nancy Horton Bartels World Affairs Fellowship sponsored this lecture, “Women and the New Development Paradigm,” in cooperation with the Emerging […]
An Unlikely Banker
by P.J. Kemerer, MBA ’13 As a former music teacher, P.J. Kemerer explains how he’s made the career switch to finance Shortly before beginning my coursework at Johnson, I had the opportunity to have lunch with MFI Director Steve Calk. As we discussed my future and what companies might be a good fit for me, […]