Retail Media Strategy

May 5-8, 2025
Cornell Tech in NYC

This immersive, four-day program at Cornell Tech in New York City brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You’ll discover how to collaborate on creating best-in-class tech stacks, measure performance to ensure brands access the necessary KPIs based on campaign objectives, and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI-driven campaign design at scale to achieve marketing goals.

By the end of the Retail Media Strategy program, you’ll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing.