Hospitality Pitch Deck Competition rules & guidelines

The Cornell Hospitality Pitch Deck Competition is sponsored by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship. This competition is an experiential learning opportunity for student entrepreneurs who are contemplating, starting, or operating an early-stage venture and are looking to improve their pitch skills with the potential to earn seed funding.

Timeline

Students register for the competition in early fall and submit their pitch decks in October for review by a team of industry judges. Four finalists will be selected to present in November to a panel of industry judges.

Awards

$3,000 first place
$1,500 second place
$500 third place
Note: All prizes subject to tax withholding as required by IRS regulations.

“Hospitality business” for the purpose of this competition is purposefully broadly defined and includes businesses providing support services to the hospitality industry (e.g. businesses that provide software and hardware to restaurant and lodging businesses).

Team information

Hospitality Pitch Deck Competition guidelines

Building a pitch deck is one of the best ways to grab your audience’s attention and answer key questions about your business idea. Pitch decks help people to understand, care about, and take action. Two of the most common types of pitch decks are reading decks and presentation decks. Reading decks are documents that can be read and understood without the author present. Presentation decks serve as visual support for an entrepreneur’s presentation. This competition provides students the opportunity to experience creating both types of pitch decks. The first round of the competition requires students to prepare a Reading Pitch Deck. Submissions are due via Reviewr and you must name your file using the following format: ReadingDeck_TeamName.pdf Four teams will be selected to compete as Finalists. Teams will be notified via email of whether they are invited to advance in the Competition. Finalist will submit a Presentation Pitch Deck prior the Pitch Deck Competition Finals.

Judges and judging criteria

Judges for the competition will be comprised of faculty, alumni, investment professionals, venture capital and private equity investors, and entrepreneurs.

Judges will score the teams’ deliverables using their judgment with respect to specific competition criteria, as summarized below. The teams receiving the highest collective scores on the Reading Pitch Deck will advance to the Final Round. The winner of the Competition will be determined by the Final Presentation judges’ ranking of the teams. These rankings will be based on the judges’ assessment of both the Reading Pitch Deck and the Final Presentation (including Presentation Pitch Deck). The competition is intended to simulate the real-world process of entrepreneurs soliciting start-up funds from early-stage investors. Thus, the winning team will be the one whose deck and presentation clearly communicates an innovative hospitality business.

Competition criteria that the judges will consider in their assessments include but are not limited to:

Reading pitch deckPresentation pitch deck
Hospitality business ideaHospitality business idea
Identifies a significant problem/opportunity; presents novel solution within the hospitality industry; likelihood the idea will make an impact (i.e. financial and/or social value); each claim is supported; data is sufficiently interpreted; graphics well-incorporated into the argument.Identifies a significant problem/opportunity; presents novel solution within the hospitality industry; likelihood the idea will make an impact (i.e. financial and/or social value); claims are supported.
OrganizationOrganization
Clear structure of each page; a specific point is developed on each page; argument is easy to follow – good visual and logical direction on each page, and between pages.Clear overview (idea presented at the start); organization is logical and easy to follow; clear connection made between claims and evidence; strong closing.
Pitch deck designPitch deck design
Good balance of verbal and visual elements, good skim value; white background, professional color scheme, high resolution images; consistent fonts and font sizes (20 to 28 point for headings, 11 to 14 point for text); visual elements and graphics are professional and add to the logical argument, no unnecessary illustrations.Slides appropriately support message; slides are clear and attractive; slides include limited text (all >20 point) and meaningful graphics.
Writing style and mechanicsDelivery
Clear, concise, and professional language; argument is crafted with credibility – strong evidence, varied and properly documented sources; ethical data displays; no errors in spelling, grammar, punctuation, usage, and proofreading.Appropriate presentation style and tone for the message; credible, authentic, and transparent; professional but natural, conversational style; consistent in team delivery – similar volume, pace, etc. for both members; good eye contact – no reading off slides; good use of pauses (no fillers); professional handling of questions during Q&A.

The decisions of the judges in each round of the Competition are final. Judges may alter prize amounts. If no submissions are deemed worthy, no financial awards will be made.

Advisor guidelines

Advisors are available to teams through the Pillsbury Institute’s Entrepreneur in Residence program. Teams must provide all advisors with the competition’s advisor guidelines (i.e., the “dos and don’ts”). Teams must also report the names of their advisors when submitting deliverables.

Contact us

Questions about rules and guidelines can be directed to Andrew Quagliata