A hackathon is an event in which students analyze a series of challenges and must present solutions to these challenges with the help of supporting data. Student teams work over the course of a weekend with the help of industry and faculty mentors to develop an idea or product. Students present these ideas to judges in a business or “shark tank” pitch to determine a winning team.

No. While many hackathons do traditionally focus on coding and technology, this is not a requirement. The Cornell SC Johnson College of Business encourages hackathon style events that may focus more on idea generation, problem solving, and business pitches than on actual coding and products. Alternative ways to think of these events would be as a “Shark Tank”, “Think Tank”, or “Thinkathon.

Typically, these events are open to all students at Cornell University. Demographics often include a large mix of students from different schools, programs, and grades. A successful Hackathon may contain anywhere between 50 and 200 student participants depending on the topic. In addition to student participants, each Hackathon requires the participation of judges, mentors, and support staff. The Cornell SC Johnson College of Business can help staff these roles but we recommend representatives from supporting organizations and industries be involved.

Hackathons are typically held over the course of 3 days, usually on a weekend to maximize student availability. The first day introduces challenges, clarifies any rules, provides relevant data, and allows for team formation of 3 to 6 participants each. The second day is primarily a working day for participants to work through challenges and develop their ideas/products. The third and final day is when teams must pitch their projects to a panel of judges to determine winners. Food is provided throughout the event and mentors are constantly present to help students develop their concepts.

For students the benefits include exposure to real world problems, networking opportunities, and potential prizes. For supporting organizations, these events can provide brand awareness amongst students, unique solutions to actual business problems, soft recruiting opportunities, and improved collaboration with our faculty.

Every Hackathon is unique and different levels of support offer different opportunities. Depending on how involved an organization may wish to be in a Hackathon, you may need to provide judges or mentors, develop challenges, provide data sets, identify rules, determine prize categories, set the schedule, or provide financial support. We recommend reaching out to our team to begin discussing the specifics of how you can get involved.

Reach out to our team at externalrelations@business.cornell.edu to begin discussing how you can get involved. We recommend reaching out well in advance, as a typical hackathon requires 6 to 9 months of planning to succeed and due to a very full academic calendar, we are only able to support select events at specific times.

Question: Who can register?
Answer: We welcome any and all Cornell students to participate on a first-come first-serve basis. There is no screening process and no limitations, any student from any background is encouraged to join us.

Question: Do I need an idea to participate in the hackathon?
Answer: No. Three themes will be shared Friday evening and students will have a chance to recruit team members. Question: What will be the Challenges for this Hackathon? Answer: Three challenge topics will be announced during our kick-off session on Friday. All three topics will be related to hospitality and will rely on data provided. You will be able to self-select the challenge that most appeals to you and your team.

Question: Do I need to know how to code to participate in a hackathon?
Answer: No. The best teams are made up of individuals from a variety of backgrounds and experiences. Representation from various degree programs, education level, gender, etc. can foster excellent ideas and results.

Question: Do I need a team to register?
Answer: While teams are encouraged to register, they are not required. Cornell students are welcome to register individually and will have an opportunity to form teams at the event on Friday night.

Question: What do I need to bring?
Answer: You will need to bring your own personal hardware (laptop, charger, tablet, etc) to work on the Hackathon challenges. You will need your Cornell ID to access the building. We will supply you with relevant data access and power. Food and beverages will be provided throughout the entire weekend. You are welcome to stay at eHub as long as you like on Friday and Saturday so you may also want to consider bringing headphones, sweaters, and sleeping supplies if desired.

Question: Does it cost money to participate? Answer: No. The hackathon is entirely free for students. All meals are provided (Friday dinner through Sunday Lunch).

Question: I have questions, who should I contact? Answer: Contact mlc296@cornell.edu for additional questions.

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Cornell Hospitality Hackathon 2025 – a business case competition with a hospitality focus

Brought to you by Hilton and the Pillsbury Institute, with sponsorship from Deloitte and support from Qualtrics.

Theme: Delivering Exceptional Experiences for the Hotel Guest of the Future

Hilton and the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship partnered at Cornell for the 2025 Hospitality Hackathon. The guest experience is at the core of the hospitality industry. Guest feedback can help hotels improve their facilities and/or services, enabling them to remain competitive. This year’s Hospitality Hackathon focused on finding opportunities using real feedback data to improve the guest experience.

Students were asked to identify the top areas of problems with the guest experience at Hilton hotels and propose ways to solve for them.

Hilton Hackathon in the News

• BusinessFeed: Hospitality Hackathon winners propose app to cut billing complaints by 25%

Chris Anderson, Professor, Cornell Nolan School of Hotel Administration
Allie Archambault, Lead Hilton Technical Success Manager, Qualtrics
Linda Canina, Professor, Cornell Nolan School of Hotel Administration
Tom Estad, Lecturer, Cornell Nolan School of Hotel Administration
Leonard Gooz, VP, Global Brand Leader, Hilton
Teri Guill, Senior Director of Digital Experience Analytics, Hilton
Anthony Jahanbakhsh, Senior Director of Customer Insights, Hilton
Louis Levine, Senior Analyst, Customer Insights, Hilton
Asis Martinez-Jerez, Professor, Cornell Nolan School of Hotel Administration
Marie McAllister ’20, Brand Manager, Hilton
Christina McDowell, Sr. Lecturer, Cornell Nolan School of Hotel Administration
Sarah Monahan ’19, Sr. Manager, Brand Insights & Analytics, Hilton
Michael O’Brien, Partner, Deloitte
Keri Paison (Starr), Leader in Marketing Analytics and Data Science, Deloitte
Stephanie Perrone Goldstein ’01, Principal, Travel and Hospitality, Deloitte
Jess Petitt ’05, Sr. Vice President, Insights & Full-Service Brands, Hilton
William Purdum, Technical Account Manager, Qualtrics
Andrew Quagliata, Sr. Lecturer, Cornell Nolan School of Hotel Administration
Dave Roberts, Lecturer, Cornell Nolan School of Hotel Administration
Alex Saade ’23, Business Analyst, Deloitte
Shefali Shrivastava, Consultant, Deloitte
Morgan Train ’19, Sr. Manager, Pricing Analytics, Hilton
Brad Treat, Faculty, Cornell SC Johnson
Leslie Verteramo Chiu, Sr. Research Associate, Cornell Dyson School AEM

2025 Hospitality Hackathon Winners

First Place: Made4U

• Tapasya Menon ’27 (ILR)
• Siddhant Dhende ’26 (Eng)
• Maho Hattori, MMH ’26
• Katelynn Wiseman, MMH ’26
• Yiming Chen, MMH ’26

Second Place: Chilton

• Ian Chang ’27 (CALS)
• Irene Zhen, MMH ’26
• Zach Bershad ’27 (CALS)
• Eshwar Murali ’28 (CALS)

Third Place: Big Red Pineapples

• Hannah Chayet, MMH ’26
• Lukas Malhotra, MMH ’26
• Patrick Riley, MMH ’26
• Raj Agrawal, MMH ’26
• Jiahui Wei ’26 (AAP)

Best Pitch: Dreamweavers

• Sofia Kulasooriya ’26
• Jessie Lee ’26 (CALS)
• Kamilla Murtazina ’27 (A&S)
• Ganesh Rayavarapu ’26 (A&S)
• Eniola Olaleye ’25 (Eng)

Best Visualization: Happy Hour

• Sneha Jaiswal, MMH ’26
• Rahim Gulamali, MMH ’26
• Sushant Jain, MMH ’26
• Aayush Kapse ’26
  Austin Bass, MMH ’26

Photo Album

Cornell Hospitality Hackathon 2024 – a business case competition with a hospitality focus
Brought to you by Hilton and the Pillsbury Institute, with sponsorship from ZS and support from Qualtrics.

Theme: Delivering Exceptional Experiences for the Hotel Guest of the Future

Hilton and the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship are partnering at Cornell to bring you the 2024 Hospitality Hackathon. The guest experience is at the core of the hospitality industry. Guest feedback can help hotels improve their facilities and/or services, enabling them to remain competitive. Join us for this year’s Hospitality Hackathon focused on finding opportunities using real feedback data to improve the guest experience.

• Students were asked to create an “exceptional experience for the hotel guest of the future” by recommending a change to an existing Hilton Hotel offering or recommending a new service.

Hilton Hackathon in the News

• BusinessFeed: Hospitality Hackathon Embraces AI to Improve the Guest Experience

Nancy Almann, Co-Managing Director, Blackstone Launchpad
Satvika Ananthanarayan, Engagement Manager, ZS Associates
Chris Anderson, Professor, Cornell Nolan School of Hotel Administration
Matt Cochran MMH ’16, Consultant, ZS Associates
Leonard Gooz, VP, Global Brand Leader, Hilton Hotels & Resorts
Sarah Haag, Technical Account Manager, Qualtrics
Carly Ho, TAM Manager, Qualtrics
Anthony Jahanbakhsh, Director of Customer Insights, Hilton Hotels & Resorts
Kelly Jones, Director of Brand Insights & Strategy, Hilton Hotels & Resorts
Asis Martinez-Jerez, Associate Professor, Cornell Nolan School of Hotel Administration
Christina McDowell, Sr. Lecturer, Cornell Nolan School of Hotel Administration
Kelly McGuire MMH ’01, PhD ’07, Managing Principal, Hospitality, ZS Associates
Sarah Monahan ’19, Manager, Commercial Analytics, Hilton Hotels & Resorts
Franco Mora MBA ’12, Co-Founder, Gusto AI Tech, Inc.
Jess Petitt ’05, Sr. Vice President of CSIA, Hilton Hotels & Resorts
Andrew Quagliata, Sr. Lecturer, Cornell Nolan School of Hotel Administration
Vince Slaugh, Assistant Professor, Cornell Nolan School of Hotel Administration
Katherine Stone ’15, Sr. Manager, Hilton Hotels & Resorts
Morgan Train ’19, Manager, Pricing Analytics, Hilton Hotels & Resorts

2024 Hospitality Hackathon Winners

First Place: Pineapple Posse

• Fati Mixha ’25
• Raquel Rupisan, MMH ’24
• Yangzom Noga Tenzin ’27
• Prakhar Singhania ’24 (Dyson)

Second Place: The LARJE Pineapple

• Aryan Gupta ’25
• Logan Mims, MMH ’24
• Rafael Noguera, MMH ’25
• Eugenie Soulie, MMH ’25
• Josephine Tardy, MMH ’25

Third Place: Cornell Code Concierge

• Hannah Vieth ’28
• Le le Yu ’26 (Dyson)
• Jacob Ye ’26 (Dyson)
• Andrew Wu ’25(CALS)

Best Pitch: Peak

• Jonathan Chen, MMH ’25
• Harry Han, MMH ’25
• You Cheng Lin, MMH ’25
• Kyu-Jung Seo, MMH ’25
• Gerong Zhang, MMH ’25

Best Visualization: Comfort Champions

• Beau Gillam, MMH ’25
  Johann Ferdinand
• Goess, MMH ’25
  Michelle Li, MMH ’25
• Heidi Ongkowijaya, MMH ’25
• Eric Cares ’25

Photo album

Cornell Hospitality Hackathon 2023 – a business case competition with a hospitality focus
Brought to you by Hilton and the Pillsbury Institute, with sponsorship from AETHOS Consulting Group, Gusto AI Tech, & ZS

Theme: Delivering Exceptional Experiences for the Hotel Guest of the Future

Hilton and the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship are partnering at Cornell to elevate the hospitality experience for a post-pandemic world. The COVID-19 pandemic has created new challenges for the hospitality industry: a changing labor environment and evolving guest expectations for engaging in the on-property experience.

• Students were asked to create an “exceptional experience for the hotel guest of the future” by recommending a change to an existing Hilton Hotel offering or recommending a new service.

Hilton Hackathon in the News

• BusinessFeed: Hospitality Hackathon Generates Ideas to Improve the Guest Experience

Industry Guests and Sponsors

Thomas Lovett ’21 (ILR), Analyst, GBCS Reporting, Hilton
Hayley Martin ’22, Analyst, HR Insights & Analytics, Hilton
Sarah Monahan ’19, Manager, Commercial Analytics, Hilton
Jess Petitt ’05, SVP, CSIA, Hilton
Morgan Train ’19, Manager, Pricing Analytics, Hilton
Kelly McGuire, MMH ’01, PhD ’07 Managing Principal, Hospitality, ZS Associates
Jameel Shihadeh, Technology Consultant, ZS Associates

Mentors

Jack Chen ’00, Co-founder, Gusto AI Tech
Jason Herthel, President and Chief Operating Officer, Montage International
Meli James ’00, Co-Founder, Mana Up
Keith Kefgen ’84, Co-Founder & Managing Director, Las Vegas, AETHOS Consulting Group
Asis Martinez-Jerez, Associate Professor, Cornell Nolan School of Hotel Administration
Mark Maynard ’90, Consultant, Maynard Consulting
Franco Mora, MBA ’12, Co-founder, Gusto AI Tech
Andrew Quagliata, Senior Lecturer & Assurance of Learning Director, Cornell Nolan School of Hotel Administration
Yael Nagler ’00, Chief Executive Officer, Yass Partners
Jason Spillerman ’92 (CALS), Principal and Co-founder, Vibrant Development Group

2023 Hospitality Hackathon Winners

First Place: Data Dons

• Jian Chen, MMH ’23
• Ze Chen, MMH ’24
• Rob Kozloff, MMH ’24
• Darren Liu ’19, MMH ’24
• Kigen Mera, MMH ’24

Second Place: Taking You AFAR

• Francine Aclan, MMH ’24
• Rishul Bangar, MMH ’24
• Anna Shimizu, MMH ’24
• Akira Tanioka, MMH ’24

Third Place: 180 DC

• Katherine Gao ’24 (Dyson)
• Jonathon Gotian ’24 (Dyson)
• Vinh Le, PhD ’28
• Arya Patel ’25 (CALS)
• Alyssa Serebrenik ’26 (A&S)

Best Data Visualizations: HADM 0001

• Haotian Gan, MMH ’24
• Alison Ren, MMH ’24
• Shangzhen Wu, MMH ’24
• Irene Xu, MMH ’24
• Guanlin Zhu

Best Presentation: The Hilton Exclusivity Experience

Jason Cho ’27
Fati Mixha ’25
Jack Kelly ’26
Rei Shi ’26 (CALS)
Alex Zhang ’27 (CALS)

EVENT DETAILS
PHOTO ALBUM

Cornell Hospitality Hackathon 2022 – a business case competition with a hospitality focus

Brought to you by Hilton & Salesforce/Tableau

Theme: Delivering Exceptional Experiences for the Hotel Guest of the Future

Hilton and the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship are partnering at Cornell to elevate the hospitality experience for a post-pandemic world. The COVID-19 pandemic has created new challenges for the hospitality industry: a changing labor environment and evolving guest expectations for engaging in the on-property experience.

• Over the past 5 years, the motivation for travel has shifted. Gone are the days of all trips being classified as “business” or “leisure” as more guests are opting for a hybrid experience – now referred to as “workcation”. Using data from 2019 through today, what are some signals Hilton can use to distinguish the guest’s motivation for travel?
• Furthermore, develop innovative ways that Hilton can enhance both the on-property and digital customer experience to better cater to evolving guest needs.

Hilton Hackathon in the News

BusinessFeed: Students Envision New Programs for “Workcation” Guests at Hospitality Hackathon

Industry Guests

• Sarah Monahan ’19, Senior Analyst, Hilton
• Dan Pinault, Principal Solution Engineer, Tableau
• Morgan Train ’19, Senior Analyst, Hilton
• Ryan Kinsey, Sr. Analyst, Revenue Forecasting, Hilton
• Anton Racklin, Senior Analyst, Hilton
• Jaime Novikoff, Counsel, Labor Relations, Hilton

Mentors

• Aaron Adalja, Assistant Professor, F&B Management, Applied Economics and Policy, Cornell Nolan School of Hotel Administration
• Linda Canina, Georges C. and Marian St. Laurent Professor in Applied Business Management, Cornell Nolan School of Hotel Administration
• Andrew Quagliata, Senior Lecturer & Assurance of Learning Director, Cornell Nolan School of Hotel Administration
• Denise Ramzy, Senior Lecturer, Charles H. Dyson School of Applied Economics and Management
• Vincent Slaugh, Assistant Professor of Service Operations Management, Cornell Nolan School of Hotel Administration
• Rob Gregor ’00, JD ’07, Founder and Owner, Gregor Hotels
• Asis Martinez-Jerez, Associate Professor, Cornell Nolan School of Hotel Administration
• Jules Sieburgh, Principal, Jules A. Sieburgh, LLC
• Cindy Estis Green, Chief Executive Officer & Co-Founder, Kalibri Labs

Judges

• Jess Petitt ’05, Senior Vice President, Commercial Strategy, Insights & Analytics, Hilton
• J.D. Barnes,Vice President, Global Workforce Innovation, Hilton
• Chris Anderson, Professor, Cornell Peter and Stephanie Nolan School of Hotel Administration
• Sarah Wolfolds, Assistant Professor, Charles H. Dyson School of Applied Economics and Management

2022 Hospitality Hackathon Winners

Grand Prize: Team Consonants

• Pablo Raigoza ’26 (A&S)
• Zubin Bhaumik ’26 (Eng)
• Mohammad Khan ’26 (Eng)
• Rui Chen, MPS RE ’24 (Baker)
• Yington Li ’23 (Nolan School)

Second Place: Team The Boys are Hack in Town

• George Austin ’23 (Nolan School)
• Ryan DeGraw ’23 (Nolan School)
• Darren Liu ’23 (Nolan School)
• Milad Rohani ’23 (Nolan School)
• Pranav Vashist ’23 (Johnson)

Third Place: Team Hiltelies

• Ivy Ho ’24 (Nolan School)
• Karl Lam ’24 (Nolan School)
• Hanyi Wang ’24 (Nolan School)
• Simon Zhou ’24 (Nolan School)

Best Visualization: Team Sigma Tau Alpha Tau

• Jonathan Gotian ’24 (Dyson)
• Jeanie Liu ’23 (Dyson)
• Ayomikun Oyemade ’23 (CALS)
• Kazuma Parkinson ’23 (A&S)
• Elana Pocress ’24 (CALS)

Most Innovative: Team Dragons

• Aishwarya Bhaskaran ’23 (Eng)
• Adam Fofana ’22 (Eng)
• Kristen Ikle ’24 (CALS)
• Sarah Langleben ’24 (CALS)
• Tyson Reed ’22 (Eng)

Best Presentation: Team Hint of Sarcasm

• Tom Burke ’23 (Nolan School)
• Dani Kaiser ’23 (Nolan School)
• Matthieu Laurens, MMH ’23
• Kenneth Trinh ’23 (Eng)
• Esther Zhao, MMH ’23

EVENT DETAILS
PROMO VIDEO
OVERVIEW VIDEO
PHOTO ALBUM

Cornell Hospitality Hackathon 2021 – a business case competition with a hospitality focus

Brought to you by Hilton & Salesforce/Tableau

Theme: Elevating the Hospitality Experience for a Post-Pandemic World

The COVID-19 pandemic has created two unique problems for the hotel industry: Guests with health safety concerns want to limit interactions with hotel employees while simultaneously hotels are facing a labor shortage due to the flurry of unexpected hotel closures since March 2020.

• The pandemic has transformed the way many guests want to interact with hotel employees. What are some ways we can accommodate the guest that wants less human interactions during their stay?
• With the start of the return to travel, many hotels are struggling to fill open jobs. What changes need to be made to attract back both former employees who may have left the industry while recruiting new and differentiated candidates for a career in hospitality?

Hilton Hackathon in the News

• BusinessFeed: Hospitality Hackathon promotes interdisciplinary, data-driven solutions

Overall Winner: Team Hiltonality

Hilton with a personality- a personified, incentive-based intelligent digital ecosystem through an integration with the existing ‘Hilton Honors’ app for the guests and an additional iPad app ‘Hilton Hires’ for their employees. The application was a curation informed by visualizing Hilton’s real-time data through Tableau!

• Armaan Goyal ’22 (Nolan School)
• Kalil Allon ’22 (Eng)
• Tanaya Yadav ’22 (Eng)
• Hamid Waraich ’22 (Nolan School)

Best Data Visualization: Faria
Faria recognized the problem of low app engagement and various levels of efficiency across markets. They proposed an online check-in/check-out solution as well as a Digital Key integration will Apple Wallet to allow guests to avoid using the existing app. Their data visualizations created in Tableau show line charts, pie charts, and area graphs to highlight key challenges.

• Jorge Calvar MBA ’22 (Eng)
• Diego Fernandez ’24 (Eng)
• Alvaro Guerrero ’22 (Eng)
• Carlota Lopez ’22 (Eng)

Best Digital Solution:
Team JohnsonTeam Johnson explored the entire customer journey from booking to next trip planning and identified key areas of opportunity to integrate digital solutions. They proposed enhancing the existing Hilton Honors app with more features, such as a real time live folio and F&B ordering, to create a more seamless guest experience.

• Alicia Park, MBA ’22
• Grace Allen, MBA ’23
• Jae Lee ’22, MBA
• Jayme Chen, MBA ’22
• Lynda Liu, MBA ’22
• Sandra Pan, MBA ’22

Best Labor Solution: Team notliH

nohliH proposed a solution to flip the current recruitment process around, by partnering with local educational institutes to attract part-time talent and expose students to the industry early on. They referenced a real use case of a high school that currently implements this program and expanded on the potential of more co-op programs and how this will help combat current labor challenges.

• Amy Cao ’23 (Nolan School)
• Rosemary Wei ’23 (Nolan School)
• Julian Huang ’23 (Nolan School)
• Andrew Cai ’23 (Eng)
• Eric Huang ’24 (Eng)

EVENT DETAILS
OVERVIEW VIDEO
PHOTO ALBUM

Hilton Hackathon in the News

• Cornell Chronicle: Hackathon merges data savvy with passion for hospitality
• HospitalityNet: Hilton and Cornell’s Pillsbury Institute for Hospitality Entrepreneurship Bring Student Innovators Together for On-Campus Hackathon Students Challenged to “Revolutionize the Customer Journey” – with the Hotel Industry Emerging the Big Winner
• Hotel Business Exclusive: At Hospitality Hackathon, Students Challenged to Revolutionize the Customer Journey
• Hotel Online: Hilton and Cornell’s Pillsbury Institute for Hospitality Entrepreneurship Bring Student Innovators Together for On-Campus Hackathon

*Grand Prize*: Team L’Hospitable

• Max Li
• Jerry Sun
• Sijia Zhou
  

  First Place: Team Sticky Notes

• Paulina Endara
• Stefan Hench
• Yi Huang
• Kana Suda
• Frances Wang
  

  Second Place: Team Pina

• Antonius Aditya
• Shiang-Wan Chin
• Matthew Douglas
• Montserrat Gatnau-Vera
• Benjamin Nelson
  

  Second Place: Team Cheetos

• Ayana Chen
• James Cummings
• Victor Khong
• Kimberly Kuh
• Emily Wang

Third Place: Brownish

• Abdullah AlShuaibi
• Malav Gandhi
• Khusbu Patel
• Cameron Scott
• Jeremiah Swain

Third Place: Team Conrads

• Anshul Bakhda
• Zach Beauchamp
• Julia DeNardis
• Romain Faure
• Kevin Kuwahara