Marketing & management communications

The Cornell SC Johnson College of Business is home to internationally recognized faculty in marketing and management communication whose research shapes how organizations connect with customers, employees and stakeholders. Faculty study a wide range of marketing challenges, with particular strengths in services and hospitality marketing, food and eating, digital marketing, marketing analytics and consumer decision‑making. In management communication, faculty research is helping define best practices for how managers communicate clearly, ethically and effectively in today’s fast‑moving organizations.

Faculty teach a broad portfolio of courses across undergraduate, professional graduate and doctoral programs, blending theory with hands on learning. Marketing courses emphasize services marketing, brand strategy, quantitative skills, immersion based experiences and food focused business challenges. Management communication courses develop students’ written, oral and interpersonal skills, with a focus on informative and persuasive presentations, strategic messaging, crisis communication, intercultural communication and leadership communication. Together, these offerings prepare students to influence decisions, lead teams and communicate with confidence throughout their careers.

Tim Bohling
Professor of Practice
Tommaso Bondi
Assistant Professor
Khaled Boughanmi
Assistant Professor
Helen HaeEun Chun (on leave)
Kyungbae Suh Professor in Global Marketing
Chekitan S. Dev
Singapore Tourism Board Distinguished Professor in Asian Hospitality Management
Tom Estad
Assistant Teaching Professor
Geoffrey Fisher
Associate Professor
Alexander G. Fulmer
Assistant Professor
Emily N. Garbinsky
Associate Professor; Academic Director of the Business Simulation Laboratory
Jodi Glickman
Visiting Lecturer
Miguel I. Gomez
Robert G. Tobin Professor of Food Marketing; Academic Director of the Food Industry Management Program
Bahriye Goren
Visiting Professor of Practice
Sachin Gupta (on leave)
Henrietta Johnson Louis Professor of Management
Beth Hirschhorn
Visiting Professor of Practice
Samuel D. Hirshman
Assistant Professor
Melanie Hoftyzer
Associate Teaching Professor
Daniel Williams Hooker
Associate Teaching Professor; Executive Director of the Food Industry Management Program
Sylvia Hristakeva
Assistant Professor
Sarah Jefferis
Visiting Senior Lecturer
Vrinda Kadiyali
Nicholas H. Noyes Professor of Management; Senior Editor, Marketing Science
Jeremy Kagan
Visiting Lecturer
Shreya Kankanhalli
Assistant Professor
Theomary Karamanis
Associate Teaching Professor
Robert Kwortnik, Jr.
Associate Professor; Richard J. Bradley and Monene P. Bradley Director of Graduate Studies for the Cornell Field of Hotel Administration, MS/PhD Programs
Jura Liaukonyte
Professor
Michael Lynn
Michael D. Johnson and Family Professor of Services Marketing
Patti Mandel
Visiting Lecturer
Emaad Manzoor
Assistant Professor
Christina McDowell
Associate Teaching Professor; Faculty Accreditation Director
Barbara E. Mink
Associate Teaching Professor; Deputy Area Chair of the Marketing and Management Communication Area
Angela Noble-Grange
Associate Teaching Professor
Peggy R. Odom-Reed
Associate Teaching Professor
Marie Ozanne
Assistant Professor
Young-Hoon Park
Sung-Whan Suh Professor of Management; Academic Director for Residential MS in Business Analytics
Andrew Quagliata
Associate Teaching Professor
Omid Rafieian
Assistant Professor
David Rand
Henrietta Johnson Louis Professor of Management
Jacqueline R. Rifkin
Assistant Professor
Suzanne Shu
John S. Dyson Professor in Marketing; Faculty Research Director of the Center for Behavioral Economics and Decision Research
Craig R. Snow
Senior Lecturer
Deirdre Gobeille Snyder
Assistant Teaching Professor
Jim R. Stafford
Visiting Assistant Professor
James Stapp
Assistant Teaching Professor
Manoj K. Thomas
Demir Sabanci Professor of Marketing and Management; Academic Director for Executive MBA; Associate Dean of New York City Initiatives; Senior Director of EMBA and NYC Programs; Co-Editor, Journal of Marketing Research
Stijn M.J. van Osselaer
S.C. Johnson Professor of Marketing; Area Chair for Marketing and Management Communication
Adam Walden
Assistant Teaching Professor
Maria Wolfe
Associate Teaching Professor; Academic Director of the Nolan School Communication Center
Kaitlin Woolley
David A. Thomas Professor of Management; Director of Graduate Studies for the Cornell Field of Management, PhD Program

Marketing and management communications publications

2025 and forthcoming

Jill Burk and Christina McDowell, Civically Engaged Woman: Rhetoric and Activism of the Silenced Voice (Lexington Books, 2025).
Alexander G. Fulmer and Taly Reich, “Promoting a Product Without Increasing the Promotion Budget: How Chance in Promotions Can Heighten Consumer Demand,” Journal of Consumer Psychology, vol. 35, no. 3 (2025): 382–396.
Shreyans Goenka, Sen Sankar and Manoj Thomas, “Moral Motives in Consumption,” Journal of the Association for Consumer Research, vol. 10, no. 1 (2025): 1–10.
Sachin Gupta, Ravilla Ravindran, Haripriya Aravind, Shivkumar Chandrashekharan and Thulasiraj Ravilla, “Changing Patterns in Cataract Surgery Indications, Outcomes, and Costs, 2012–2023: Study at Aravind Eye Hospitals, India,” Lancet Regional Health – Southeast Asia, vol. 33 (2025): e100530.
Christina McDowell and Annette Holba, “The Importance of Topoi in the Business and Professional Communication Classroom,” Business and Professional Communication Quarterly (forthcoming).
Andrew Quagliata, Build Better Slide Decks: Create Sharper Slides, Stronger Stories, and Standout Presentations (Third Pillar Press, 2025).
Deepak Sirwani, Srishti Kumar and Manoj Thomas, “Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats,” Journal of Marketing Research, vol. 62, no. 5 (2025): 937–957.
Kaitlin Woolley, M. Giurge and Ayelet Fishbach, “Adherence to Personal Resolutions Across Time, Culture, and Goal Domains,” Psychological Science, vol. 36, no. 8 (2025): 607–621.

2024 publications

Lauren Eskreis-Winkler, Kaitlin Woolley, Eda Erensoy and Minhee Kim, “The Exaggerated Benefits of Failure,” Journal of Experimental Psychology: General, vol. 153, no. 7 (2024): 1920–1937.
Geoffrey Fisher and Kaitlin Woolley, “How Consumers Resolve Conflict Over Branded Products: Evidence From Mouse Cursor Trajectories,” Journal of Marketing Research, vol. 61, no. 1 (2024): 165–184.
Shreyans Goenka and Manoj Thomas, “Moral Foundations Theory and Consumer Behavior,” Journal of Consumer Psychology, vol. 34, no. 3 (2024): 383–547.
Emaad Manzoor, George Chen, Dokyun Lee and Michael Smith, “Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online,” Management Science, vol. 70, no. 3 (2024): 1613–1634.
Manoj Thomas, Yu Ma and Dinesh Gauri, “Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households,” Journal of Marketing Research, vol. 61, no. 1 (2024): 49–69.
Nita Umashankar, Dhruv Grewal, Abhijit Guha and Timothy Bohling, “Testing Work–Life Theory in Marketing: Evidence From Field Experiments on Social Media,” Journal of Marketing Research, vol. 61, no. 2 (2024): 307–329.
Ye Rin Yoon and Kaitlin Woolley, “The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior,” Psychological Science, vol. 35, no. 4 (2024): 390–404.

2023 publications

Alexander G. Fulmer and Taly Reich, “The Biography of Discovery: How Unintentional Discovery of Resources Influences Choice and Preference,” Journal of Experimental Psychology: General, vol. 152, no. 6 (2023): 1671–1689.
Alexander G. Fulmer and Taly Reich, “Unintentional Inception: When a Premium Is Offered to Unintentional Creations,” Personality and Social Psychology Bulletin, vol. 49, no. 1 (2023): 152–164.
Adam Greenberg, Hal Hershfield, Suzanne Shu and Stephen Spiller, “What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences,” Journal of Marketing Research, vol. 60, no. 6 (2023): 1052–1070.
Katja Gelbrich, Alina Kerath and HaeEun Helen Chun, “Matching Digital Companions with Customers: The Role of Perceived Similarity,” Psychology and Marketing, vol. 40, no. 11 (2023): 2291–2305.
Shaobo Li, Matthew Schneider, Yan Yu and Sachin Gupta, “Reidentification Risk in Panel Data: Protecting for k‑Anonymity,” Information Systems Research, vol. 34, no. 3 (2023): 1066–1088.
Christina McDowell and Sarah Deluliis, Corporate Communication and Integrated Marketing Communication: Audience Beyond Stakeholders in a Technological Age (Lexington Books, 2023).
Virginia Stewart, Deirdre Snyder and Chia‑Yu Kou, “We Hold Ourselves Accountable: A Relational View of Team Accountability,” Journal of Business Ethics, vol. 183, no. 3 (2023): 691–712.
Manoj Thomas, “Heuristic Price Theory: A Model of Pluralistic Price Evaluations,” Consumer Psychology Review, vol. 6, no. 1 (2023): 75–91.
Kaitlin Woolley, Daniella Kupor and Peggy Liu, “Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High‑Tech Products, but Smaller Companies Make Better Low‑Tech Products,” Journal of Marketing Research, vol. 60, no. 3 (2023): 425–448.