Biography
Timothy Bohling is a professor of practice in marketing and management communication at the Samuel Curtis Johnson Graduate School of Management, part of the Cornell SC Johnson College of Business, and founder of Bohling Consulting, a brand strategy and digital marketing agency. Previous roles include chief marketing officer, chief communications officer, and chief enrollment officer, recognized for teaching excellence and top tier research productivity. He has experience building and transforming entrepreneurial and multi-billion dollar businesses and institutions and delivering exceptional and purposeful results in both mature and growth markets. Bohling’s achievements span across both industry and academia with significant contributions in teaching and leading marketing, communications, admissions, operations, and strategy functions both domestically and internationally. Serving on industry and academic boards, Bohling published several research papers in scholarly academic journals.
Recent accomplishments include publishing in the Journal of Marketing Research and Production and Operations Management, receiving multiple teaching excellence awards, including Outstanding Teaching Professor from the University of Notre Dame, James Dincolo Outstanding Professor from the University of Notre Dame, and Favorite Business Professor from Poets & Quants. He has been awarded multiple teaching innovation grants including the Procter & Gamble Higher Education Grant, and the Impact Capital Funds, Inc. Higher Education Grant. Bohling also received recognition as the AMA Higher Education Marketer of the Year.
His research portfolio is centered on both scholarly rigor and practitioner relevance in areas of digital marketing, brand and customer management, and innovation adoption.
Bohling currently serves on the American Marketing Association Board of Advisors and previously served as executive board member for the Marketing Science Institute, and Marketing Science Institute Trustee for over 15 years. He has been an invited guest speaker at leading universities and conferences around the world.
In addition to research productivity and teaching excellence, Bohling’s core competencies include launching new programs, products, and services and driving purposeful growth and progress through building, transforming, and elevating teams within the marketing, communications, admissions, strategy, and operations functions.
Education
DBA Robinson College of Business, Georgia State University, 2012 MBA University of Houston, 1993 BBA University of Houston, 1991
Research
- Grewal, Dhruv; Ludwig, Stephan; Herhausen, Dennis; Grewal, Lauren; Villarroel Ordenes, Francisco; et al. "How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction"Production and Operations Management. (forthcoming).
- Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit; Bohling, Timothy. "Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media"Journal of Marketing Research. 61.2 (2024): 307-329
- Bohling, Timothy; Sender, Sol. "Elevating an institution’s reputation with a meaningfully distinct brand narrative"Journal of Education Advancement and Marketing. 6.4 (2022): 311-324
- Bohling, Timothy; Kumar, V.; Shah, Riddhi. "Predicting Purchase Timing, Product Choice, and Purchase Amount for a Firm's Adoption of a Radically Innovative Information Technology: An Analysis of Cloud Computing Services"Service Science. 5.2 (2013): 102-123
- Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; Beckmann, Denise. "Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM"Marketing Science. 27.4 (2008): 585-599
- Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy. "Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection"Journal of Marketing Research. 44.4 (2007): 579-594
- Bohling, Timothy; Bowman, Douglas; LaValle, Steve; Mittal, Vikas; Narayandas, Das; et al. "CRM Implementation: Effectiveness Issues and Insights"Journal of Service Research. 9.2 (2006): 184-194
- Kumar, V.; Ramani, Girish; Bohling, Timothy. "Customer lifetime value approaches and best practice applications"Journal of Interactive Marketing. 18.3 (2004): 60-72
- Kumar, V.; Bohling, Timothy; Ladda, Rajendra. "Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing"Industrial Marketing Management. 32.8 (2003): 667-676