Biography
Timothy Bohling is a professor of practice in marketing and management communication at the Samuel Curtis Johnson Graduate School of Management, part of the Cornell SC Johnson College of Business, and founder of Bohling Consulting, a brand strategy and digital marketing agency. His previous roles include chief marketing officer, chief communications officer and chief enrollment officer, and he has been recognized for teaching excellence and top tier research productivity. Bohling has led and transformed both entrepreneurial ventures and multi billion dollar organizations, delivering purposeful results in mature and growth markets. His achievements span industry and academia, with contributions across marketing, communications, admissions, operations and strategy in domestic and international settings. He has also served on industry and academic boards and published research in scholarly journals.
Recent accomplishments include publications in the Journal of Marketing Research and Production and Operations Management, along with multiple teaching excellence awards, including Outstanding Teaching Professor and the James Dincolo Outstanding Professor from the University of Notre Dame, and Favorite Business Professor from Poets & Quants. Bohling has received several teaching innovation grants, including the Procter & Gamble Higher Education Grant and the Impact Capital Funds, Inc. Higher Education Grant, and was named AMA Higher Education Marketer of the Year.
Bohling’s research focuses on digital marketing, brand and customer management, and innovation adoption, emphasizing both scholarly rigor and practitioner relevance.
Bohling serves on the American Marketing Association Board of Advisors and previously served as an executive board member and trustee of the Marketing Science Institute for more than 15 years. He has been an invited speaker at leading universities and conferences worldwide.
In addition to his research and teaching, Bohling’s core competencies include launching new programs, products and services and driving purposeful growth by building, transforming and elevating teams across marketing, communications, admissions, strategy and operations.
Education
DBA Robinson College of Business, Georgia State University, 2012 MBA University of Houston, 1993 BBA University of Houston, 1991
Research
- Grewal, Dhruv; Ludwig, Stephan; Herhausen, Dennis; Grewal, Lauren; Villarroel Ordenes, Francisco; et al. "How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction"Production and Operations Management. 35.8 (2026): 2963 - 2980
- Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit; Bohling, Timothy. "Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media"Journal of Marketing Research. 61.2 (2024): 307-329
- Bohling, Timothy; Sender, Sol. "Elevating an institution’s reputation with a meaningfully distinct brand narrative"Journal of Education Advancement and Marketing. 6.4 (2022): 311-324
- Bohling, Timothy; Kumar, V.; Shah, Riddhi. "Predicting Purchase Timing, Product Choice, and Purchase Amount for a Firm's Adoption of a Radically Innovative Information Technology: An Analysis of Cloud Computing Services"Service Science. 5.2 (2013): 102-123
- Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; Beckmann, Denise. "Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM"Marketing Science. 27.4 (2008): 585-599
- Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy. "Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection"Journal of Marketing Research. 44.4 (2007): 579-594
- Bohling, Timothy; Bowman, Douglas; LaValle, Steve; Mittal, Vikas; Narayandas, Das; et al. "CRM Implementation: Effectiveness Issues and Insights"Journal of Service Research. 9.2 (2006): 184-194
- Kumar, V.; Ramani, Girish; Bohling, Timothy. "Customer lifetime value approaches and best practice applications"Journal of Interactive Marketing. 18.3 (2004): 60-72
- Kumar, V.; Bohling, Timothy; Ladda, Rajendra. "Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing"Industrial Marketing Management. 32.8 (2003): 667-676
Awards
- Department of Marketing Outstanding Teaching Professor (2024) University of Notre Dame, Mendoza College of Business
- James Dincolo Outstanding Professor (2022) University of Notre Dame, Mendoza College of Business
- Favorite Business Professor (2021) Poets&Quants
- Higher Education Marketer of the Year (2021) American Marketing Association
- Higher Education Curriculum Innovation Grant (2020 - 2021) Procter & Gamble