Strategy & business economics

Faculty in the strategy and business economics area explore how markets and organizations function — and how they can work more effectively to create value and improve outcomes for society. Their research addresses key questions at the intersection of economics and business, with strengths in industrial organization and strategy, entrepreneurship and innovation, organizational and personnel economics, and behavioral economics. Using rigorous theoretical and empirical methods, faculty generate insights that inform business strategy, public policy and competitive decision‑making in a rapidly evolving global economy.

Faculty teach across undergraduate, professional graduate and doctoral programs, offering a range of core and elective courses that connect economic theory with real‑world application. Students study topics such as strategy, microeconomics, innovation, entrepreneurship, pricing, macroeconomics and international trade, game theory and human resource economics. Through this work, students gain the analytical tools and strategic thinking skills needed to understand markets, guide organizations and drive meaningful impact throughout their careers.

Randy L. Allen
Associate Teaching Professor
Chris Bordoni
Associate Teaching Professor; Management Consulting Lead in the Johnson Graduate School of Management
Yi Chen
Assistant Professor
Adam Dearing
Assistant Professor
Rustom Desai
Visiting Senior Lecturer
Chris Forman
Peter and Stephanie Nolan Professor; Area Chair for Strategy and Business Economics
Rob Grossman
Visiting Senior Lecturer
Takuma Habu
Assistant Teaching Professor
Ori Heffetz
Professor
David Benjamin Huffman
Ashley Family Professor of Behavioral Economics; Co-Editor, Experimental Economics; Associate Editor, Management Science; Field Chief Editor (Editor-in-Chief), Frontiers in Behavioral Economics
Elena Iankova
Adjunct Associate Professor
Justin P. Johnson (on leave)
Deane W. Malott Professor of Management
Thomas Jungbauer
Assistant Professor
Vrinda Kadiyali
Nicholas H. Noyes Professor of Management; Senior Editor, Marketing Science
Sofia Kalantzi
Associate Teaching Professor
Robert Karpman
Professor of Practice
Aija Leiponen
Professor
Benjamin Leyden
Assistant Professor
Marcel Preuss
Assistant Professor
Collin B. Raymond
Associate Professor
Imke Reimers
J. Thomas and Nancy W. Clark Professor of Entrepreneurship
Michael Waldman
Charles H. Dyson Professor of Management
Charles K. Whitehead
Adjunct Professor

Strategy and business economics publications

2025 publications and forthcoming

Johannes Abeler, David Huffman and Collin Raymond, “Incentive Complexity, Bounded Rationality and Effort Provision,” American Economic Review, vol. 115, no. 12 (2025): 4404–4437.
Björn Bartling, Ernst Fehr, David Huffman and Nick Netzer, “The Complementarity Between Trust and Contract Enforcement,” Economic Journal (forthcoming).
Imke Reimers and Joel Waldfogel, “The First Sale Doctrine and Public Library Provision of Print and Electronic Books,” Review of Economics and Statistics (forthcoming).

2024 publications

Luis Aguiar, Imke Reimers and Joel Waldfogel, “Platforms and the Transformation of the Content Industries,” Journal of Economics and Management Strategy, vol. 33, no. 2 (2024): 317–326.
Takuma Habu, Elliot Lipnowski and Doron Ravid, “Knowing the Informed Player’s Payoffs and Simple Play in Repeated Games,” Journal of Economic Theory, vol. 221 (2024): e105888.
Justin P. Johnson, Thomas Jungbauer and Marcel Preuss, “Online Advertising, Data Sharing, and Consumer Control,” Management Science, vol. 70, no. 11 (2024): 7984–8002.
Thomas Jungbauer and Christian Schmid, “Branding Vertical Product Line Extensions,” Journal of Economics and Management Strategy, vol. 33, no. 4 (2024): 909–936.

2023 publications

Yi Chen and Zhe Wang, “Optimal Sequential Selling Mechanism and Deal Protections in Mergers and Acquisitions,” Journal of Finance, vol. 78, no. 4 (2023): 2139–2188.
Yi Chen, Thomas Jungbauer and Zhe Wang, “The Strategic Decentralization of Recruiting,” Journal of Economic Theory, vol. 209 (2023): 105639.
Thomas Jungbauer and Michael Waldman, “Self‑Reported Signaling,” American Economic Journal: Microeconomics, vol. 15, no. 3 (2023): 78–117.
Abhishek Nagaraj and Imke Reimers, “Digitization and the Market for Physical Works: Evidence From the Google Books Project,” American Economic Journal: Economic Policy, vol. 15, no. 4 (2023): 428–458.
Llewellyn Thomas, Aija Leiponen and Pantelis Koutroumpis, “Profiting From Data Products,” in Research Handbook on Digital Strategy, edited by Carmelo Cennamo, Giovanni Dagnino and Feng Zhu (Edward Elgar Publishing Ltd., 2023), pp. 255–272.