Photo of Vrinda Kadiyali
  • Faculty

Vrinda Kadiyali

  • Nicholas H. Noyes Professor of Management
  • Senior Editor, Marketing Science
Phone 607.255.1985
Office
448 Sage Hall

Biography

Vrinda Kadiyali is the Nicholas H. Noyes Professor of Management and professor of marketing and economics at the Samuel Curtis Johnson Graduate School of Management. Her research is on firms’ competitive strategies. She has published in leading marketing and economics journals, such as Marketing Science, Management Science, Rand Journal of Economics, and Journal of Econometrics. She has served on editorial boards and refereed for several leading marketing and economics journals and organizations. She teaches the business strategy core in various programs at the Johnson School. Previously, she taught courses on internet marketing, channels of distribution, and marketing models, as well as PhD courses.

Education

PhD Northwestern University, 1994
MA Delhi School of Economics, University of Delhi, 1987
BA Lady Shri Ram College, University of Delhi, 1985

Faculty Academic Areas

  • Marketing and Management Communication
  • Strategy and Business Economics

Expertise

  • Machine Learning
  • Marketing Strategy
  • Industrial Organization