Photo of Sylvia Hristakeva
  • Faculty

Sylvia Hristakeva

  • Assistant Professor
Office
340D Warren Hall

Biography

Sylvia Hristakeva is an assistant professor of marketing at the Charles H. Dyson School of Applied Economics and Management within the Cornell SC Johnson College of Business.

Her primary research provides empirical insights on how vertical relations between producers and suppliers affect market competition, product availability, and welfare. Hristakeva analyzes settings where contracts between firms are unobserved, with policy and managerial contributions. A separate line of research answers policy-relevant questions related to consumers’ health choices, looking at 1) the determinants of healthiness of consumers’ food baskets and 2) the effect of advertising on consumers’ adherence to prescription medication and subsequent effects on health outcomes.

Sylvia received a PhD in economics from Boston College and BA in economics from Trinity College.

Education

PhD Boston College, 2016
BS Trinity College, 2009

Faculty Academic Areas

  • Marketing and Management Communication

Expertise

  • Quantitative Marketing
  • Industrial Organization