Jacqueline R. Rifkin (on leave)

Biography

Jacqueline Rifkin is an assistant professor of marketing and management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She studies consumer behavior and consumer psychology, with a focus on the beliefs that consumers hold–about themselves, others, and the world–and how these beliefs influence (and are influenced by) consumer behaviors. Her work has been published in Nature, Journal of Consumer Research, Journal of Marketing, Journal of Personality and Social Psychology, and Psychological Science, and has been featured by Hidden Brain, The Boston Globe, and The Wall Street Journal.

Rifkin graduated from the Fuqua School of Business at Duke University with a PhD in Marketing in 2020, and holds a BA in psychology from the University of Pennsylvania. She has worked in both the marketing and market research industries.

Education

PhD Fuqua School of Business, Duke University, 2020
BA College of Arts and Sciences, University of Pennsylvania, 2011