Centers & Institutes
Exciting things are happening within our centers, institutes, and special program initiatives. Here’s a collection of recent stories and updates.

The AI-Culture Synergy is Expanding Media in Emerging Markets
Global media platforms use AI and localization to expand into emerging markets while preserving cultural relevance and user trust.

The secret to resolutions? Enjoy the pursuit, not the outcome
New research from SC Johnson College finds the key to achieving goals is less about the outcome and more about enjoying the journey.

The K-pop status shuffle: producers, power and reinvention
New SC Johnson College research finds entertainment agencies in Korea play a dominant role in shaping the image of K-pop groups.

A New Paradigm of Trade and Development? Potential Effects of Trump’s Tariffs for Emerging Markets
International trade has been a growth engine for emerging markets in recent decades, but following the same path could be an obsolete strategy.

Hammerstone: Chiseling Away the Access Gap for Women in Carpentry
Big Red Microenterprise students Jennifer White-Phalen MBA ’25 and Miwako Uemura MBA ’26 reflect on their experiences refining Hammerstone’s marketing.

India’s Aging Crisis: Emerging Markets Can’t Afford to Ignore Their Elders
With life expectancy on the rise, India faces an eldercare crisis—without the infrastructure or policies to address it.

From Lab Bench to Wall Street: A PhD Student’s Journey into Equity Research
Michael Ahn PhD ’25 leveraged his molecular biology research skills to land a biotech research job at a top investment firm.

Tears and ticket stubs: the real reason we cherish mementos
New research from the Cornell SC Johnson College finds that collecting mementos is tied to the timing of when an experience ends.

Where Innovation Meets Impact: The Nolan Hotel School Celebrates Industry Luminaries
Tech pioneer Cindy Estis Green ’79 and Hyatt Hotels CEO Mark Hoplamazian redefine hospitality through innovation, strategy, and human-centered leadership.