Priceline.com Will Contribute Valuable Research Data as CHR Partner
The well-known travel distribution site priceline.com is the newest partner of the Center for Hospitality Research. Priceline.com has already supported the CHR by providing data for research conducted by Assistant Professor Chris Anderson, who has studied interaction between hotel companies and online travel agents and developed models for revenue optimization, as explained in a CHR Report.
Tim Gordon, senior vice president, hotels, will join the CHR advisory board. Gordon was a presenter at the October 2010 Cornell Hospitality Research Summit. Priceline.com, which is part of the Priceline Group of Companies, will continue to supply substantial data to the CHR’s research fellows.