Faculty Video Series

Cornell SC Johnson College of Business share first-hand how their research connects to real-world challenges.

SC Johnson College of Business Impact Video Series

Suzanne Shu, Dean of Faculty and Research and John S. Dyson Professor in Marketing, introduces this series of over sixty SC Johnson College of Business faculty videos.

Shoppers stand in a line outside a store.

Service Capacity and Price Promotion Wars

Li Chen, Emerson Professor of Manufacturing Management; Area Chair for Operations, Technology, and Information Management; Department Editor, Production and Operations Management
Faculty Area: Operations, Technology, and Information Management

Open sign hanging in a store window.

Business Modernization Techniques and Traditional Retailers in an Emerging Market

Shreya Kankanhalli, Assistant Professor
Faculty Area: Marketing and Management Communication

Man in a business suit stands with his arms crossed with other people in business attire standing behind him.

Persistent Overconfidence in Managers

Collin B. Raymond, Associate Professor
Faculty Area: Strategy and Business Economics

Economic Impact of Farm-to-School Food Programs

Todd Schmit, Professor; Faculty Director, Cornell Agricultural Marketing Research Program; Faculty Director, Cooperative Enterprise Program
Faculty Area: Applied Economics and Policy

TV Advertising Affects Real-Time Investor Behavior

Jura Liaukonyte, Professor
Faculty Areas: Marketing and Management Communication, Applied Economics and Policy

Tradeoffs Between Data Privacy and Data Accuracy

Ori Heffetz, Professor
Faculty Area: Strategy and Business Economics