Marketing and Management Communication

The Cornell SC Johnson College of Business is the home of world-renowned researchers and teachers in marketing and management communication. Our research addresses a wide range of problems in marketing with specific strengths in services and hospitality marketing, food and eating, digital marketing, marketing analytics, and consumer decision-making. In management communication, research by several of our faculty is setting the standards for teaching managers how to communicate.

We teach a full portfolio of courses in marketing and management communication with a special emphasis on services marketing, action-based immersion courses, brand management, quantitative skills, and food, as well as written and oral management communication.

Emeriti and Affiliated

Marketing and Management Communication Publications

Stewart, Virginia; Snyder, Deirdre; Kou, Chia-Yu. "We hold ourselves accountable: A relational view of team accountability". (forthcoming).
Monnier, Arnaud; Thomas, Manoj. "Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices"Journal of Consumer Research. (forthcoming).
Li, Shaobo; Schneider, Matthew; Yu, Yan; Gupta, Sachin. "Reidentification Risk in Panel Data: Protecting for k-anonymity"Information Systems Research. (forthcoming).
Gladstone, Joe; Garbinsky, Emily; Matz, Sandra. "When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity"Social Psychological and Personality Science. 13.2 (2022): 595-607
Giurge, Laura; Woolley, Kaitlin. "Working During Non-Standard Work Time Undermines Intrinsic Motivation"Organizational Behavior and Human Decision Processes. 170 (2022): 104134
Woolley, Kaitlin; Fishbach, Ayelet. "Motivating Personal Growth by Seeking Discomfort"Psychological Science. 33.4 (2022): 510-523
Woolley, Kaitlin; Sharif, Marissa. "Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption"Journal of Marketing Research. 59.3 (2022): 453-471
Goenka, Shreyans; Thomas, Manoj. "Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics"Journal of the Association for Consumer Research. 7.3 (2022): 305-315
Kyung, Ellie; Thomas, Manoj; Krishna, Aradhna. "How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception"Journal of the Association for Consumer Research. 7.3 (2022): 316-324

Snyder, Deirdre; Stewart, Virginia; Shea, Catherine. "Hello Again: Managing Talent with Boomerang Employees"Human Resource Management. 60.2 (2021): 295-312
Garbinsky, Emily; Klesse, Anne-Kathrin. "How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences"Journal of Marketing Research. 58.4 (2021): 705-720
Garbinsky, Emily; Mead, Nicole; Gregg, Daniel. "Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets"Journal of Marketing. 85.3 (2021): 97-112
Woolley, Kaitlin; Sharif, Marissa. "Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing"Journal of Marketing Research. 58.3 (2021): 539-558
Woolley, Kaitlin; Liu, Peggy. "How You Estimate Calories Matters: Calorie Estimation Reversals"Journal of Consumer Research. 48.1 (2021): 147-168
Lopez, Jessica; Woolley, Kaitlin; McGill, Ann. "A preference for preference: Lack of subjective preference evokes dehumanization"Organizational Behavior and Human Decision Processes. 164 (2021): 52-67
Woolley, Kaitlin; Risen, Jane. "Hiding from the Truth: When and How Cover Enables Information Avoidance"Journal of Consumer Research. 47.5 (2021): 675-697
Sharif, Marissa; Shu, Suzanne. "Nudging Persistence after Failure through Emergency Reserves"Organizational Behavior and Human Decision Processes. 163 (2021): 17-29
Kim, Sungjin; Gupta, Sachin; Lee, Clarence. "Managing Members, Donors and Member-Donors for Effective Nonprofit Fundraising"Journal of Marketing. 85.3 (2021): 220-239
Gupta, Sachin; Haripriya, Aravind; Ravindran, Ravilla; Ravilla, Thulasiraj. "Differences Between Male and Female Residents in Case Volumes and Learning in Cataract Surgery"Journal of Surgical Education. 78.4 (2021): 1366-1375

Garbinsky, Emily; Gladstone, Joe; Nikolova, Hristina; Olson, Jenny. "Love, Lies, and Money: Financial Infidelity in Romantic Relationships"Journal of Consumer Research. 47.1 (2020): 1–24
Sharif, Marissa; Woolley, Kaitlin. "The Effect of Categorization on Goal Progress Perceptions and Motivation"Journal of Consumer Research. 47.4 (2020): 608-630
Goenka, Shreyans; Thomas, Manoj. "The Malleable Morality of Conspicuous Consumption"Journal of Personality and Social Psychology. 118.3 (2020): 562-583
Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj. "The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish"Journal of Marketing Research. 57.4 (2020): 771-788
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki. "The Role of Numbers in the Customer Journey"Journal of Retailing. 96.1 (2020): 138-154
Uetake, Kosuke; Yang, Nathan. "Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program"Marketing Science. 39.3 (2020): 487-499
Kim, Sungjin; Lee, Clarence; Gupta, Sachin. "Bayesian Synthetic Control Methods"Journal of Marketing Research. 57.5 (2020): 831-852
Stuppy, Anika; Mead, Nicole; van Osselaer, Stijn M. J. "I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption"Journal of Consumer Research. 46.5 (2020): 956-973
van Osselaer, Stijn M. J.; Fuchs, Christopher; Schreier, Martin; Puntoni, Stefano. "The Power of Personal"Journal of Retailing. 96.1 (2020): 88-100

Marketing and Management Communication

Emeriti and Affiliated

Marketing and Management Communication Publications

2022 Publications and Forthcoming

2021 Publications

2020 Publications