Marketing and Management Communication

The Cornell SC Johnson College of Business is the home of world-renowned researchers and teachers in marketing and management communication. Our research addresses a wide range of problems in marketing with specific strengths in services and hospitality marketing, food and eating, digital marketing, marketing analytics, and consumer decision-making. In management communication, research by several of our faculty is setting the standards for teaching managers how to communicate.

We teach a full portfolio of courses in marketing and management communication with a special emphasis on services marketing, action-based immersion courses, brand management, quantitative skills, and food, as well as written and oral management communication.

Emeriti and Affiliated

Marketing and Management Communication Publications

Quagliata, Andrew. "Twitter Talk: A Low-Stakes Public Speaking Activity, in Selections from the 2018 Association for Business Communication Annual Conference, Miami, FL"Business and Professional Communication Quarterly. SAGE Publications. (forthcoming).
Woolley, Kaitlin; Sharif, Marissa. "Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing"Journal of Marketing Research. (forthcoming).
Woolley, Kaitlin; Liu, Peggy. "How You Estimate Calories Matters: Calorie Estimation Reversals"Journal of Consumer Research. (forthcoming).
Woolley, Kaitlin; Risen, Jane. "Hiding from the Truth: When and How Cover Enables Information Avoidance"Journal of Consumer Research. (forthcoming).
Sharif, Marissa; Shu, Suzanne. "Nudging Persistence after Failure through Emergency Reserves"Organizational Behavior and Human Decision Processes. (forthcoming).
Kim, Sungjin; Gupta, Sachin; Lee, Clarence. "Managing Members, Donors and Member-Donors for Effective Nonprofit Fundraising"Journal of Marketing. (forthcoming).
Gupta, Sachin; Haripriya, Aravind; Ravindran, Ravilla; Ravilla, Thulasiraj. "Differences Between Male and Female Residents in Case Volumes and Learning in Cataract Surgery"Journal of Surgical Education. (forthcoming).
Woolley, Kaitlin; Lopez, Jessica; McGill, Ann. "A preference for preference: Lack of subjective preference evokes dehumanization"Organizational Behavior and Human Decision Processes. 164 (2021): 52-67

Kim, Sungjin; Lee, Clarence; Gupta, Sachin. "Bayesian Synthetic Control Methods"Journal of Marketing Research. 57.5 (2020): 831-852
Sharif, Marissa; Woolley, Kaitlin. "The Effect of Categorization on Goal Progress Perceptions and Motivation"Journal of Consumer Research. 47.4 (2020): 608-630
Woolley, Kaitlin; Fishbach, Ayelet; Wang, Ronghan. "Food Restriction and the Experience of Social Isolation"Journal of Personality and Social Psychology. 119.3 (2020): 657-671
Goenka, Shreyans; Thomas, Manoj. "The Malleable Morality of Conspicuous Consumption"Journal of Personality and Social Psychology. 118.3 (2020): 562-583
Stuppy, Anika; Mead, Nicole; van Osselaer, Stijn. "I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption"Journal of Consumer Research. 46.5 (2020): 956-973
van Osselaer, Stijn; Fuchs, Christopher; Schreier, Martin; Puntoni, Stefano. "The Power of Personal"Journal of Retailing. 96.1 (2020): 88-100