Sylvia Hristakeva

Sylvia Hristakeva

  • Assistant Professor

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Faculty Expertise

  • Quantitative Marketing
  • Industrial Organization


Charles H. Dyson School of Applied Economics and Management

Cornell Directory Entry


Sylvia Hristakeva is an assistant professor of marketing at the Charles H. Dyson School of Applied Economics and Management within the Cornell SC Johnson College of Business.

Her primary research provides empirical insights on how vertical relations between producers and suppliers affect market competition, product availability, and welfare. Hristakeva analyzes settings where contracts between firms are unobserved, with policy and managerial contributions. A separate line of research answers policy-relevant questions related to consumers' health choices, looking at 1) the determinants of healthiness of consumers' food baskets and 2) the effect of advertising on consumers' adherence to prescription medication and subsequent effects on health outcomes.

Sylvia received a PhD in economics from Boston College and BA in economics from Trinity College.

Recent Courses

  • AEM 2420 - Marketing for Dyson Majors

Academic Degrees

  • PhD Boston College, 2016
  • BS Trinity College, 2009