Jacqueline R Rifkin

Jacqueline R Rifkin

  • Assistant Professor

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Interdisciplinary Theme

Faculty Expertise

  • Behavioral Research
  • Marketing


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Jacqueline Rifkin is an assistant professor of marketing and management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She studies consumer behavior and consumer psychology, with a focus on how consumers manage their resources—their time, money, and experiences—and how this affects consumer well-being. Her work has been published in Journal of Consumer Research, Journal of Marketing, and Psychological Science, and has been featured by Hidden Brain, The Boston Globe, and The Wall Street Journal.

Rifkin graduated from the Fuqua School of Business at Duke University with a PhD in Marketing in 2020, and holds a BA in psychology from the University of Pennsylvania. She has worked in both the marketing and market research industries.

Recent Courses

  • AEM 3440/AEM 6440 - Consumer Behavior
  • NBA 6260 - Consumer Behavior

Academic Degrees

  • PhD Fuqua School of Business, Duke University, 2020
  • BA College of Arts and Sciences, University of Pennsylvania, 2011