Vrinda Kadiyali

Vrinda Kadiyali

  • Nicholas H. Noyes Professor of Management
  • Director of Graduate Studies for the Graduate Field of Management

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Interdisciplinary Theme

  • FinTech at Cornell

Faculty Expertise

  • Machine Learning
  • Marketing Strategy
  • Industrial Organization


Samuel Curtis Johnson Graduate School of Management



Cornell Directory Entry


Vrinda Kadiyali is the Nicholas H. Noyes Professor of Management and professor of marketing and economics at the Samuel Curtis Johnson Graduate School of Management. Her research is on firms' competitive strategies. She has published in leading marketing and economics journals, such as Marketing Science, Management Science, Rand Journal of Economics, and Journal of Econometrics. She has served on editorial boards and refereed for several leading marketing and economics journals and organizations. She teaches the business strategy core in various programs at the Johnson School. Previously, she taught courses on internet marketing, channels of distribution, and marketing models, as well as PhD courses.

Recent Courses

  • NCCW 5090 - Business Strategy

Academic Degrees

  • PhD Northwestern University, 1994
  • MA Delhi School of Economics, University of Delhi, 1987
  • BA Lady Shri Ram College, 1985
  • BA University of Delhi, 1985