J. Edward Russo

J. Edward Russo

  • S.C. Johnson Family Professor of Management Emeritus

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Interdisciplinary Theme

Faculty Expertise

  • Decision Making
  • Marketing
  • Consumer Behavior


Samuel Curtis Johnson Graduate School of Management



Cornell Directory Entry


Joseph Edward Russo is SC Johnson Family Professor of Management Emeritus at the Samuel Curtis Johnson Graduate School of Management. Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. Russo's research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes, the distortion of information during a decision, and product knowledge. He is the co-author of Winning Decisions (Doubleday 2002), a book for managers on the behavioral aspects of decision-making.

Russo was on the faculty at the University of Chicago and the University of California, San Diego; and he has held visiting positions at Bocconi University (Milan), Carnegie-Mellon, Duke (The Fuqua School), the Indian School of Business (Hyderabad), and Penn (The Wharton School). He is a fellow of the American Association for the Advancement of Science, American Psychological Association, and the Association for Psychological Science.

Recent Courses

  • AEM 2020/PSYCH 2940 - Better Decisions for Life, Love and Money
  • NBA 6630 - Managerial Decision Making

Academic Degrees

  • PhD University of Michigan, 1971
  • MS University of Michigan, 1966
  • BS California Institute of Technology, 1963