Stijn M.J. van Osselaer

Biography

Stijn van Osselaer is SC Johnson Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. He is the chairperson of the Marketing and Management Communication Area at the Cornell SC Johnson College of Business and previously served as associate dean for academic affairs at the Johnson School. His research focuses on branding, customer loyalty, connecting customers with service providers, consumer groundedness, and the influences of learning, memory, and cognition in consumers’ decisions.

van Osselaer’s work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. He serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing, and he has twice served as an associate editor at the Journal of Consumer Research.

At Johnson, van Osselaer teaches the core marketing course. He previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. van Osselaer served as the president of the Society for Consumer Psychology, co-chaired the Association for Consumer Research’s annual conference, and served as a member of this organization’s board of directors.

Education

PhD University of Florida, 1998

Research

• Lynch, John; van Osselaer, Stijn M. J.; Torres, Patricia. "Insiders Only: Are Our Ideas About What Makes “Good Theory” Holding Us Back?"Journal of Consumer Research. (forthcoming).
• Goenka, Shreyans; van Osselaer, Stijn M. J. "Why is it wrong to sell your body? Understanding Liberals' vs. Conservatives' Moral Objections to Bodily Markets"Journal of Marketing. 87.1 (2023): 64-80
• van Osselaer, Stijn M. J.; Janiszewski, Chris. "A recipe for honest consumer research"The Cambridge Handbook of Consumer Psychology, Ed. Cait Lamberton, Ed. Derek Rucker, Ed. Stephen Spiller. Cambridge University Press. 2 (2023)
• Eichinger, Isabel; Schreier, Martin; van Osselaer, Stijn M. J. "Connecting to Place, People, and Past: How Products Can Make Us Feel Grounded"Journal of Marketing. 86.4 (2022): 1-16
• Stuppy, Anika; Mead, Nicole; van Osselaer, Stijn M. J. "I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption"Journal of Consumer Research. 46.5 (2020): 956-973
• van Osselaer, Stijn M. J.; Fuchs, Christopher; Schreier, Martin; Puntoni, Stefano. "The Power of Personal"Journal of Retailing. 96.1 (2020): 88-100
• Consiglio, Irene; van Osselaer, Stijn M. J. "The Devil You Know: Self-Esteem and Switching Responses to Poor Service"Journal of Consumer Research. 46.3 (2019): 590-605
• Evangelidis, Ioannis; van Osselaer, Stijn M. J. "Interattribute evaluation theory"Journal of Experimental Psychology: General. 148.10 (2019): 1733-1746
• Meyvis, Tom; van Osselaer, Stijn M. J. "Increasing the Power of Your Study by Increasing the Effect Size"Journal of Consumer Research. 44.5 (2018): 1157–1173
• van Osselaer, Stijn M. J.; Janiszewski, Chris. "A Goal-Based Model of Product Evaluation and Choice"Journal of Consumer Research, Ed. James Bettman, Ed. Gavan Fitzsimons. 39.2 (2012): 260-292

Awards

• Finalist, Donald R. Lehmann Award (2023) Journal of Marketing Research
• Outstanding Reviewer Award, Journal of Consumer Research (2022) Association for Consumer Research
• C.W. Park Award for Outstanding Contribution (Best Paper Award) (2019) Journal of Consumer Psychology
• PhD Supervisor Award (2018) Erasmus Research Institute of Management
• Faculty Research Award (2014) S.C. Johnson Graduate School of Management, Cornell University