Center for Hospitality Research

Cathy Enz’s co-authored study shows hospitality firms continue to expand their revenue management practices with a strategic profit-management approach.

Anderson’s co-authored study underscores consumers’ reliance on hotel websites and non-direct channels when researching and booking rooms.

Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.

Sheryl Kimes discusses her study on emerging trends in hotel revenue management practices—technology and data will increasingly inform RM decisions.

Christopher Anderson discusses his recent study in which he found that simply encouraging customer reviews can boost a hotel’s ratings and revenue.

Kelly McGuire polls the CHR Advisory Board on challenges and opportunities, global trends, and how the hospitality industry should be preparing for 2017.

Susan Devine, senior vice president of strategic development for Preferred Hotel Group, offers this guest post on hospitality and humanitarianism.

Kelly McGuire interviews Faith Marshall of NTT DATA on the importance of a seamless customer experience with online booking processes.

Kelly McGuire interviews Barry Van Weelden, CHR Advisory Board member and senior director of sales strategy and operations at priceline.com.