Selected Current Projects


Implementation vs. Rewards of Tech Investment

This report from the Cornell Nolan School of Hotel Administration’s Center for Hospitality Research, in collaboration with Hanover Research, FreedomPay, and Worldpay, focuses on tech investment and the commerce landscape amid massive global disruption.


Benchmarking Gender Diversity in Hospitality and Travel

The Cornell Nolan School of Hotel Administration’s Center for Hospitality Research, in collaboration with Women Leading Travel & Hospitality, has launched a gender diversity benchmarking study to uncover the current gender diversity landscape, opportunities for women’s advancement, and organizational best practices for supporting women in travel and hospitality. Results are forthcoming.


Hospitality Ideas Community

In March 2021, Medallia, in collaboration with the Center for Hospitality Research, launched an online hospitality community to crowdsource ideas with impact. With the COVID-19 pandemic hitting travel and the hospitality industry especially hard, the community was conceived as a place for hospitality thought leaders – from industry professionals to Cornell Peter and Stephanie Nolan School of Hotel Administration professors and alumni – to support each other with innovative ideas and solutions to the industry’s most pressing issues and challenges.

Since its launch, the community grew quickly to 276 members, who, together, came up with 24 original ideas to the three challenges below. Click each challenge’s title to read a summary of the ideas generated in response by the community members:


Digital Transformation

FreedomPay, in collaboration with J.P. Morgan, conducted a study about digital transportation in the retail and hospitality sectors. The CHR assisted in recruiting C-Suites professionals and other senior decision-makers in the hospitality industry to provide anonymous and aggregated feedback on investment in and implementation of new technology to support the collection of customer-derived data collection.

As of June 9, the results are in. Featuring data captured before and during the pandemic, and an introduction by Professor Linda Canina, the Dr. Michael Dang Director of the Center for Hospitality Research, this white paper provides a unique snapshot of hospitality leaders’ shifting attitudes toward technology investment, along with insights on ROI, driving loyalty, strategic partnerships, the return of demand, and much more.


Keynote Webinars

To achieve our goal of advancing thought leadership, the CHR, in collaboration with eCornell, regularly bring together faculty and industry experts to discuss the most pressing issues and challenges facing today’s hospitality industry. From operations to marketing to emerging technology, cruise lines to airlines to F&B, and hotel performance outlook to consumer behavior, our academic and industry experts have covered it all.