FreedomPay, in collaboration with J.P. Morgan, conducted a study about digital transportation in the retail and hospitality sectors. The CHR assisted in recruiting C-Suites professionals and other senior decision-makers in the hospitality industry to provide anonymous and aggregated feedback on investment in and implementation of new technology to support the collection of customer-derived data collection.
As of June 9, the results are in. Featuring data captured before and during the pandemic, and an introduction by Professor Linda Canina, the Dr. Michael Dang Director of the Center for Hospitality Research, this white paper provides a unique snapshot of hospitality leaders’ shifting attitudes toward technology investment, along with insights on ROI, driving loyalty, strategic partnerships, the return of demand, and much more.