Cornell EMI Corning Case Competition

2024 Cornell Emerging Markets Institute Corning Case Competition

Cornell Emerging Market Institute Conference is the United States’ leading annual forum for discussing the ongoing trends and phenomena in our world’s rapidly growing emerging markets. This year’s Conference is centered around the theme of Innovation and Transformation to Emerge Stronger. The Cornell EMI Corning Case Competition is a key event at the Conference.
The goal of the case competition is to identify and answer questions that real businesses and managers are posing today in relation to Emerging Markets. The growing role of Emerging Multinationals in the Business world continues to evolve, and this case competition seeks to challenge us to come up with the win-win solutions for the company.

Registration opens on August 18 here.



A chart with the key dates to attend the competition: 8/18: application starts 9/8: application ends 9/15: case distributed 9/21: deadline to submit the solution 10/1: finalists announced 10/31 and 1/11: final and EMI conference presentation


  • Teams will be comprised of 4-5 current graduate/undergraduate students
  • At least one team member must be pursuing an MBA or any other graduate program (highly recommended)
  • Maximum of three teams per university (see rules on the website for details)
  • Teams from universities across the world are invited to participate
  • Five finalists will enjoy networking opportunities with other teams, judges, and 400+ conference attendees


1st place: $6,000

2nd place: $3,000

3rd place: $1,000

*The award is subject to tax withholdings as required by IRS regulations.


Round 1 – Proposal 

  • Each team’s submission will be reviewed by judges and evaluated using the rubric below.
  • Five final teams will be announced on October 1, 2024.
  • Presentation slides must be formatted using Microsoft PowerPoint.
  • Each team is allowed a maximum of 11 slides (the first slide must be an Executive Summary), and a maximum of 5 slides of appendices (Note: Title slides do not count towards the maximum allotted total of 15 slides).
  • This presentation will also be used in Round 2 – no edits will be allowed.
  • You must record an audio presentation using Zoom to accompany your slides. Your recording must be six minutes or less and will only be used for Round 1 evaluation.
  • Instructions for Recording: Ensure your cameras are disabled and your microphone is enabled. Please share your screen, so the slides are displayed. Press the record button and begin presenting your slides. At the end, please stop recording and submit the recorded file with your submission. If you need further instructions, please reference this video.
  • Teams must include their team’s name on the submission.
  • Teams may not mention their respective university or program in their presentations.
  • If your team received assistance from an advisor, include his/her name and position in your team’s submission.
  • Any avenue of primary and secondary research is allowed so long as it does not violate copyrights. Key details within this Case must be kept confidential and not be shared with external parties.
  • Additional media such as music and third-party animation are prohibited.
  • File size cannot exceed 15 MB.

Round 2 – Final Presentation

  • Finalists will present their case analysis and recommendations from Round 1 to a panel of judges at the 2024 EMI Conference on October 31, 2024.
  • Teams will be given 12 minutes for the final presentation and approximately 5 minutes for Q&A from the judges. Note: The audio component that you provided in Round 1 will not be used for Round 2.
  • Please note that teams that exceed the 12-minute presentation will be cut off. Some questions may also be cut off. This is to ensure all teams have the same amount of time to present and answer questions.
  • At least two team members must attend the final presentation in-person. If any team members are unable to attend the final presentation, please notify
  • No university logos or colors should be worn during the presentation.
  • Winners will be announced at the end of the conference.


From the proposals submitted in round 1, the final teams will be chosen by a panel of judges who will score the preliminary submissions based on the following criteria:
Content (weight: 80%)
Quality of analysis (0.4)
Quality of recommendation (0.2)
Implementation/Plan of Action (0.2)
Creativity of ideas (0.2)
Form (weight: 20%)
Handling of questions (0.4)
Presentation style (0.6)
Quality of analysis 
Teams will be assessed on the scope, thoroughness, and depth of their analysis. Teams should showcase that they have conducted deep research, addressed all key components of the problem, conducted qualitative and quantitative analysis, and addressed major threats/opportunities. 
Quality of Recommendation
Teams will be assessed on the realism and practicality of their recommendations, which should be strategic. Teams will also be assessed on the justification of their recommendations. Teams should ensure recommendations logically tie-in to the analysis and therefore be backed by data. Teams should consider the anticipated impact of their recommendations on the organization and its stakeholders. 
Implementation/Plan of Action
Teams will be assessed on the thoroughness and achievability of their implementation plan. Teams should propose an implementation timeline, address short term and long run considerations, conduct an analysis of unforeseen problems/risk and identify realistic ways to mitigate risks.
Creativity of ideas
Leaders of the 21st century should think outside the box. This is greatly encouraged in the case competition. Teams will be assessed on their ability to employ out-of-the-box thinking to maximize the value of their recommendation to stakeholders. Teams should move beyond simply processing information and push themselves to come up with unique and innovative recommendations.
Handling of questions
Teams should demonstrate forethought and preparation for questions. Teams should be able to defend their position, be persuasive and precise, and be balanced across the team. 
Presentation style
Teams should display great communication skills and professionalism. Teams should thoughtfully manage their presentation time. Presentation slides should progress in a logical sequence and be visually aesthetic. When relevant, teams should try to effectively use infographics to communicate findings. 


Round 1 judges will be comprised of Cornell faculty, SC Johnson Cornell EMI Fellow Alumni, and members of the EMI Board.
Round 2/Final presentation judges will be comprised of a professor/faculty member from each school represented by the finalist teams, Cornell professors, SC Johnson Cornell EMI Fellow alumni, members of the EMI Board, and possibly former case competition winners.

2024 Committee


Iris Arguedas

Two-Year MBA '25

Kenza Bouarroudj

Two-Year MBA '25
Yash Jhavar

Yash Jhavar

Two Year MBA '25
Nisrina Nur

Nisrina Nur

Two-Year MBA '25

Past Editions