Research with Impact
Explore Research with Impact, our annual publication showcasing the Cornell SC Johnson College of Business faculty’s cutting-edge research on today’s most pressing business and policy challenges. We share insights that shape real-world decisions and drive meaningful change.
“Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy”
Online grocery baskets show less variety, more consistency across trips, and fewer fresh or impulse items. These trends suggest online shopping may strengthen brand loyalty and shape retailer strategy.
Jura Liaukonyte, Professor
Faculty Areas: Marketing and Management Communication; Applied Economics and Policy
“Supply Chain Transparency and Blockchain Design”
The paper examines how blockchain transparency affects supply chains, finding it boosts profit only when manufacturers have ample capacity. It suggests sharing cost data — but not order data — when capacity is limited.
Yao Cui, Associate Professor
Faculty Area: Operations, Technology, and Information Management
“A Wellness Tourism Initiative to Alleviate Poverty Among Women”
The proposal outlines a wellness tourism initiative that taps demand for health travel, natural treatments, and microcredit to help women in developing regions build sustainable businesses and break cycles of poverty.
Chekitan Dev, Singapore Tourism Board Distinguished Professor in Asian Hospitality Management
Faculty Areas: Services Management; Marketing and Management Communication
“Organizational capacity and profit shifting”
The paper shows that multinational subsidiaries with strong organizational capacity report lower profits in high-tax countries but not low-tax ones, suggesting they are more effective at shifting profits across jurisdictions.
Daniela Scur, Assistant Professor
Faculty Area: Strategy and Business Economics