Archive: Faculty

People over profit: The case for business reform

Profit is the ultimate aim of the U.S. market, according to Andrew Hoffman. What would society look like if business prioritized human wellbeing instead? Hoffman, professor of sustainable enterprise at…

AI-enabled method enhances marketing research

Instead of relying on a few handcrafted descriptions, Cornell researchers were able to use nearly 120,000 real wine tasting notes to capture complex customer reactions. This improvement on traditional methods…