Bahriye Goren

Biography

Bahriye Goren is a Visiting Professor of Practice of Marketing at the Cornell SC Johnson Graduate School of Management. She brings over two decades of experience spanning academia and industry across three continents. Before joining Cornell, Bahriye launched and led the Executive Master's in Marketing and Strategic Communications at New York University. Previously she served as faculty director for the core curriculum at the Leeds School of Business at the University of Colorado Boulder. She has taught courses in Marketing Management, Product Development, Managing Products and Brands, Competitive Strategy, and Leadership in Executive MBA, MBA, and MS programs in New York, Boulder, Singapore, and Taiwan. Bahriye’s teaching and professional practice are guided by a deep belief in combining data-driven insight with a human-centered approach. Her industry experience includes leadership roles at Unilever, Wallace Church & Co., and Kantar (formerly EffectiveBrands), as well as co-founding a brand consultancy. She has advised leading companies across the CPG, healthcare, entertainment, technology, non-profit and financial services sectors. Her current research explores the role of compassionate leadership and leading with awareness in organizational effectiveness.

Bahriye holds both graduate and undergraduate degrees in Economics from the Erasmus University Rotterdam in the Netherlands. She recently served on the board of the American Marketing Association NYC as Chair of Communications, was a judge for the Marketing Hall of Fame, and currently advises two start-ups. She is the author of Be, a book on authentic leadership (2016). Honors include receiving the Teaching Excellence Award at New York University (2023). Bahriye lives in New York with her husband and two children.

Academic Degrees

• MS Erasmus University
• Propedeuse Erasmus University