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Chekitan S. Dev (on leave)

Chekitan S. Dev (on leave)

  • Singapore Tourism Board Distinguished Professor in Asian Hospitality Management

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Faculty Area

Interdisciplinary Theme

Faculty Expertise

  • Marketing
  • Branding
  • Ecommerce
  • Strategy
  • Hotels
  • Hospitality
  • Online Travel Agents (OTAs)
  • Tourism

Contact

Cornell Peter and Stephanie Nolan School of Hotel Administration

607.592.5183

chekitan.dev@cornell.edu

Cornell Directory Entry

Website

Biography

Chekitan S. Dev is an award-winning teacher and internationally renowned thought leader on marketing and branding in the hospitality, travel, and tourism industries. At the Cornell Peter and Stephanie Nolan School of Hotel Administration, Dev teaches courses on services marketing and brand management. As an expert witness, he has testified in deposition, trial, and at arbitration in numerous hospitality-related matters, in the United States and internationally.

Dev has consulted to major corporations all over the world for more than 30 years on an array of issues involving hospitality, travel, and tourism. An award-winning scholar, Dev wrote Hospitality Branding (Cornell University Press), as well as more than 100 articles in leading academic and practitioner journals, including the Journal of Marketing, the Journal of Marketing Research, and Harvard Business Review. He has co-authored multiple case studies for Harvard Business School, and in 2019 he received the overall winner award for best case study from the Case Centre at the Cranfield School of Management (UK). The American Marketing Association recognized Dev and his co-authors as finalists for the Best Service Research Paper of the Year Award for their article "Return on Service Amenities" (Journal of Marketing Research, 2017).

Dev is a sought-after commentator on hospitality and tourism trends. He has been interviewed numerous times in the mainstream media, and his research has been featured in the Wall Street Journal, the New York Times, the Washington Post, The Economist, the International Herald Tribune, among others. The Hospitality Sales and Marketing Association International selected Dev as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing."

Selected Publications

Awards and Honors

  • Top Ten Author (ranked 5th) (2025) Cornell University, Center for Hospitality Research
  • Cornell University's Delegate to the United Nations Conference on Tourism (2022)
  • Distinguished Speaker (2020) Federation of Indian Chambers of Commerce and Industry of India
  • Distinguished Scholar (2020) Journal of Hospitality and Tourism Research
  • Trailblazer Award (2019) eCornell

Recent Courses

  • HADM 6481 - Brand Management
  • HADM 7430 - Marketing Management for Services

Academic Degrees

  • PhD Virginia Polytechnic Institute and State University, 1988
  • Enseignement Supérieur de Troisième Cycle (Master's degree) École Supérieure des Sciences Economiques et Commerciales, 1985
  • Post-Graduate Diploma School of Hotel Management, Oberoi Center for Learning and Development, 1981
  • BA University of Delhi, 1979

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