Faculty Area
Faculty Expertise
- Behavioral Research
- Decision Making
- Marketing
- Quantitative Modeling
Contact
Charles H. Dyson School of Applied Economics and Management
607.255.9971
340C Warren Hall
Website
Biography
Geoffrey Fisher's research is in marketing and neuroeconomics, focusing on how individuals make multi-attribute choices. He studies how we estimate and then weigh attributes when perceiving value. To address this question, he designs cognitive models of multi-attribute choice that make quantitative predictions about what individuals choose, how long it takes them to make a choice, and how these variables are correlated with attentional deployment throughout the choice process. Laboratory tests of these models often make use of eye-tracking data. Several related ongoing projects investigate whether differences in attention can explain the variance in behaviors across a variety of choice domains, how visual saliency of products and underlying preferences can interact to influence search behavior, and whether eye-tracking data can complement and extend existing computational techniques.
Selected Publications
- Fisher, Geoffrey. "An Attentional Drift Diffusion Model Over Binary-attribute Choice"Cognition. 168 (2017): 34-45
- Benjamin, Daniel; Choi, James; Fisher, Geoffrey. "Religious Identity and Economic Behavior"Review of Economics and Statistics. 98.4 (2016): 617-637
- Fisher, Geoffrey; Rangel, Antonio. "Symmetry in Cold-to-Hot and Hot-to-Cold Valuation Gaps"Psychological Science. 25.1 (2014): 120-127
Awards and Honors
- New Innovator Award (2016) Foundation for Food and Agriculture Research (FFAR)
Recent Courses
- AEM 4140 - Behavioral Economics and Managerial Decisions
- NRE 5150 - PhD Seminar in Behavioral Marketing
Academic Degrees
- PhD California Institute Of Technology, 2015
- BA Cornell University, 2010