Heeyon Kim
- Assistant Professor
- Grailer Foundation Fellowship, Center for Hospitality Research
Faculty Area
Interdisciplinary Theme
Faculty Expertise
- Management
- Strategy
- Hospitality and Services Design, Management and Operations
Contact
Cornell Peter and Stephanie Nolan School of Hotel Administration
Biography
Heeyon Kim is an assistant professor of strategy at the Cornell Peter and Stephanie Nolan School of Hotel Administration and a management and organization area faculty member in the Cornell SC Johnson College of Business. Prior to her appointment in 2018, she was on the faculty at NUS Business School at the National University of Singapore. She received her PhD in strategy from the Ross School of Business at the University of Michigan.
Kim's research bridges strategy, organizational theory, and international business and explores how social evaluations of firms, such as social status, reputation, stigma and market identity, affect their behavior and performance. She particularly focuses on creative industries including feature films, fashion, and music but has also examined other contexts involving innovation. Kim's work has been published in journals such as the Academy of Management Journal, Organization Science, Strategic Management Journal and by Oxford University Press and Cambridge University Press.
Selected Publications
- Kim, Heeyon; Heo, Yoonjeoung; Chung, Chi-Nien. "Changing tracks: How status affects category shifts in the Korean popular music industry"Strategic Management Journal. 46.11 (2025): 2752-2797
- Kim, Heeyon; Kim, Bo Kyung. "To be in Vogue: How mere proximity to high-status neighbors affects aspirational pricing in the U.S. fashion industry"Strategic Management Journal. 43.6 (2022): 1208-1230
- Shen, Xirong (Subrina); Kim, Heeyon; Li, Jizhen. "Funding ventures similar to one of us: How status dynamics within heterogeneous groups affect venture evaluation"Strategic Management Journal. 43.10 (2022): 2135-2155
Awards and Honors
- Faculty Teaching Award (2018 - 2019) School of Hotel Administration, Cornell University
Recent Courses
- HADM 7144 - Competitive Strategies for the Hospitality Industry
Academic Degrees
- PhD Ross School of Business, University of Michigan, 2014
- MS Seoul National University, 2008
- BBA Seoul National University, 2006