Healthcare & Wellness
Read about our impact, innovation, and expertise in the business of healthcare.
What makes goal-setting apps motivate – or backfire?
Digital tools meant to aid goal‑setting can sometimes sap motivation, but new Cornell‑coauthored research shows how technology can do better
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Prescription drug lawsuit ads can pose public health risks
Drug-injury ads are a way for law firms to obtain clients, resulting in serious negative consequences when people who need these drugs see the ads.
From Nonprofit R&D to Big Pharma Marketing: A Q&A with Deepika Cattry, MBA ’18
Career Corner: Healthcare marketing professional Deepika Cattry pivoted from R&D at a nonprofit to marketing at a major biopharmaceutical firm.
Use Reason to Seek Happiness, Advises Professor
Kaushik Basu’s book offers thought experiments and puzzles to help readers think clearly and develop a happy life.
The secret to resolutions? Enjoy the pursuit, not the outcome
New research from SC Johnson College finds the key to achieving goals is less about the outcome and more about enjoying the journey.
Introducing the 2025 Johnson Summer Startup Accelerator Cohort
Meet the founders of the 29 startups selected to participate in this year’s Johnson Summer Startup Accelerator.
Emile Maamary’s Steadiwear Glove Reduces Hand Tremors
Emile Maamary, MBA ’23, and his cofounder developed a wearable device that reduces hand tremors caused by essential tremor and Parkinson’s disease.
Alumnus Van Hamilton Barbeau Works to Give Healthcare Startups a Boost
This new Startup Cornell podcast episode features Van Hamilton Barbeau ’11, MS/MBA ’20, AVP at Ochsner Ventures.