Marketing & Advertising

News, stories, and profiles related to our work in the marketing and advertising fields.

A close-up photo of a man’s head and hands as he gestures with his hands and speaks.
Dyson School

From Pinot Noir to Public Policy: John S. Dyson ’65 Shares Lessons in Leadership

Entrepreneur, public servant, longtime Cornell trustee, and Dyson Alumni Leadership Award recipient John Dyson spoke at Dyson Leads in New York City.

600×400-watches
Johnson School

Winding Up Value: How Media Shapes the Luxury Watch Market

New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.

Bottles of beer in a glass cooler
Dyson School

Beer Sold in Grocery Stores Drives Higher Sales in Other Categories

Beer-purchasing households visit grocery stores more frequently and increase their total monthly grocery expenditures.

Image of Jacqueline Rifkin
Johnson School

In 2025, Avoid ‘Specialness Spirals’ (and Practice Self-Gifting)

The Johnson School’s Jacqueline Rifkin offers insights on why waiting too long to use a present may mean getting less joy from it.

Domino's CEO Russell Weiner '90 speaks at a marketing class
Johnson School

Marketing Wisdom, From the Alum Who Helped Turn Domino’s Around

Each year, now-CEO Russell Weiner ’90 comes back to the Hill to speak about the secret sauce behind the pizza chain’s renaissance.

teen feeling fomo after looking at social media on the phone
Johnson School

What fuels our fear of missing out?

New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.

Photo of hands holding apples above a bushel basket.
Dyson School

Messaging May Overcome Bias Against Gene-Edited Foods

Consumers are less resistant to gene-edited ingredients when they learn about the technology’s health and environmental benefits.

Image of a laptop and cellphone displaying data
Johnson School

Learners Apply Data-Driven Marketing Strategies in Cornell Certificate Program

Professor Sachin Gupta explains how to reach outstanding data-driven results in the Demand Marketing online certificate program.

upper body shot of Chris Marino with a 10 Under 10 graphic identifier overlaid on the photo.
Johnson School

Chris Marino is Shaping the Next Generation of Marketing Leaders by Paying it Forward

10 Under 10 honoree Chris Marino, MBA ’20, is a head of agency at Google who believes in using marketing as a force for good.