Marketing & Advertising

New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.

Consumers are less resistant to gene-edited ingredients when they learn about the technology’s health and environmental benefits.

Professor Sachin Gupta explains how to reach outstanding data-driven results in the Demand Marketing online certificate program.

10 Under 10 honoree Chris Marino, MBA ’20, is a head of agency at Google who believes in using marketing as a force for good.

Career Corner: Marketing executive Alexander Horowitz pivoted from music and tech marketing to Amazon’s last-mile business—then segued back to music.

Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

10 Under 10 honoree Amanda Friedman oversees design, construction, and development of brand standards for SAMBAZON Açaí Bowls.

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

If you were disappointed with 2023 Black Friday deals, you are not alone. Yang explains how the pandemic changed Black Friday forever.