Marketing & Advertising
News, stories, and profiles related to our work in the marketing and advertising fields.
Beer Sold in Grocery Stores Drives Higher Sales in Other Categories
Beer-purchasing households visit grocery stores more frequently and increase their total monthly grocery expenditures.
In 2025, Avoid ‘Specialness Spirals’ (and Practice Self-Gifting)
The Johnson School’s Jacqueline Rifkin offers insights on why waiting too long to use a present may mean getting less joy from it.
Marketing Wisdom, From the Alum Who Helped Turn Domino’s Around
Each year, now-CEO Russell Weiner ’90 comes back to the Hill to speak about the secret sauce behind the pizza chain’s renaissance.
What fuels our fear of missing out?
New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.
Messaging May Overcome Bias Against Gene-Edited Foods
Consumers are less resistant to gene-edited ingredients when they learn about the technology’s health and environmental benefits.
Learners Apply Data-Driven Marketing Strategies in Cornell Certificate Program
Professor Sachin Gupta explains how to reach outstanding data-driven results in the Demand Marketing online certificate program.
Chris Marino is Shaping the Next Generation of Marketing Leaders by Paying it Forward
10 Under 10 honoree Chris Marino, MBA ’20, is a head of agency at Google who believes in using marketing as a force for good.
From Music to Amazon and Back: A Q&A with Alexander Horowitz, MBA ’23
Career Corner: Marketing executive Alexander Horowitz pivoted from music and tech marketing to Amazon’s last-mile business—then segued back to music.
Have Fun: Leaving Product Promotions To Chance Has Benefits
Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.