Marketing

Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.

Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.

Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.

Gary Fassak ’76, MBA ’78

Gerardo Galvan, Executive MBA Americas ’18