Marketing & Advertising

Career Corner: Marketing executive Alexander Horowitz pivoted from music and tech marketing to Amazon’s last-mile business—then segued back to music.

Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

10 Under 10 honoree Amanda Friedman oversees design, construction, and development of brand standards for SAMBAZON Açaí Bowls.

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

If you were disappointed with 2023 Black Friday deals, you are not alone. Yang explains how the pandemic changed Black Friday forever.

Professor Chekitan Dev discusses the strength and power of Airbnb in the new world of hospitality and hotels.

Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.

Having trouble sticking to your goals? Research by Kaitlin Woolley finds that focusing on what feels good about new habits helps you to stay the course.

Mukti Khaire’s new book, Culture and Commerce, paints a picture of value creation in the creative industries.