Marketing & Advertising
News, stories, and profiles related to our work in the marketing and advertising fields.
Learners Apply Data-Driven Marketing Strategies in Cornell Certificate Program
Professor Sachin Gupta explains how to reach outstanding data-driven results in the Demand Marketing online certificate program.
Chris Marino is Shaping the Next Generation of Marketing Leaders by Paying it Forward
10 Under 10 honoree Chris Marino, MBA ’20, is a head of agency at Google who believes in using marketing as a force for good.
From Music to Amazon and Back: A Q&A with Alexander Horowitz, MBA ’23
Career Corner: Marketing executive Alexander Horowitz pivoted from music and tech marketing to Amazon’s last-mile business—then segued back to music.
Have Fun: Leaving Product Promotions To Chance Has Benefits
Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.
Amanda Friedman Creates Concepts, Services, and Products that Make People Smile
10 Under 10 honoree Amanda Friedman oversees design, construction, and development of brand standards for SAMBAZON Açaí Bowls.
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.
What Happened to Black Friday? Nathan Yang Explains
If you were disappointed with 2023 Black Friday deals, you are not alone. Yang explains how the pandemic changed Black Friday forever.
Airbnb’s IPO filing proves how little it needs to advertise
Professor Chekitan Dev discusses the strength and power of Airbnb in the new world of hospitality and hotels.
Do People Regret Their Unhealthy Behaviors?
Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.