Research

Online reviews, happy, satisfied, unhappy
SHA BusinessFeed

Driving more accurate reviews in hospitality

Research examines the relationship between customer satisfaction and reporting motivation in online review platforms.

an image of a bright red clock on a yellow background
SHA BusinessFeed

Study examines if US firms are becoming more short-term oriented

Yuan Shi has found intriguing data that provides new details around the active debate among managers, investors, researchers, and policymakers.

idea tree
SHA BusinessFeed

Lessons for managers in the exploration for breakthrough innovation

Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.

hotel sign lit up at night on building
SHA BusinessFeed

A Second Quarter Rebound: Are We There Yet?

Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.

Making menu choices
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How much? Knowing appetizer, entrée calories impacts food choices

A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.

Exterior photo of the Neemrana Fort-Palace resort property. The photo depicts an imposing fort-like structure built into a lush hillside.
SHA BusinessFeed

Experts respond to case study challenge with unique brand strategies

Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?

Image of neon sign depicting two hands shaking
SHA BusinessFeed

Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships

Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.

A man draws an upward profit arrow on a whiteboard
SHA BusinessFeed

Research Recap: Uncovering the attributes of sustainable earnings in the lodging industry

Research from Linda Canina at SHA uncovers factors that can have a significant impact on achieving sustainable earnings in the lodging industry.

Peng Liu
SHA BusinessFeed

Liu foresees new business models as hospitality infuses retail shopping

Peng Liu, SHA associate professor, looks at how the hospitality industry can better serve retail shoppers by giving them enjoyable experiences.