Research
Experts respond to case study challenge with unique brand strategies
Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?
Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships
Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.
Research Recap: Uncovering the attributes of sustainable earnings in the lodging industry
Research from Linda Canina at SHA uncovers factors that can have a significant impact on achieving sustainable earnings in the lodging industry.
Liu foresees new business models as hospitality infuses retail shopping
Peng Liu, SHA associate professor, looks at how the hospitality industry can better serve retail shoppers by giving them enjoyable experiences.
Research Recap: Flexibility in reservation times can increase restaurant revenue
Gary Thompson, professor of operations and management, investigates the impact of timing flexibility in restaurant reservations.
Research Recap: Study predicts restaurant sales based on customers’ return intentions
Alex Susskind and collaborators look at the impact on restaurant sales of customers’ interest in returning versus customer satisfaction.
Is bad news fake news?
Cornell Real Estate Market Indices: Crocker Liu and co-authors highlight hotel performance and positive/negative momentum during Q3 2019.
Report: Leveraging bike-share systems to improve guest experiences and attract tourists
Elena Belavina and Ashish Kabra offer guidance to hotels on choosing a bike-share for guests and how cities can best design and run tourist-friendly systems.
Gradual hotel slowdown: Has the party ended?
Cornell Real Estate Market Indices: Crocker Liu and co-authors report on hotels’ regional, price, and financial performance in Q2 2019.