Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.

‘Ultra-Fresh’ Fashion Reshapes the Industry, With a Cost to the Environment
New research from Cornell SC Johnson College of Business explores how Asian companies are producing ultra-fresh fashion with rapid product launches, digital supply chains and customer engagement strategies – but also presents sustainability challenges.

From Nonprofit R&D to Big Pharma Marketing: A Q&A with Deepika Cattry, MBA ’18
Career Corner: Healthcare marketing professional Deepika Cattry pivoted from R&D at a nonprofit to marketing at a major biopharmaceutical firm.

Use Reason to Seek Happiness, Advises Professor
Kaushik Basu’s book offers thought experiments and puzzles to help readers think clearly and develop a happy life.

Devin Abraham’s Startup, Liiv, Uses AI to Address the Problem of Paperwork Overload
Devin Abraham, MBA ’25, founded Liiv to automate office workflows and free up staff time to focus on other important aspects of work.

Money talks: how opening up can ease financial stress
New research from the Cornell SC Johnson College finds that people who regularly discuss their finances experience less financial anxiety over time.

The secret to resolutions? Enjoy the pursuit, not the outcome
New research from SC Johnson College finds the key to achieving goals is less about the outcome and more about enjoying the journey.

Introducing the 2025 Johnson Summer Startup Accelerator Cohort
Meet the founders of the 29 startups selected to participate in this year’s Johnson Summer Startup Accelerator.

Emile Maamary’s Steadiwear Glove Reduces Hand Tremors
Emile Maamary, MBA ’23, and his cofounder developed a wearable device that reduces hand tremors caused by essential tremor and Parkinson’s disease.

Tears and ticket stubs: the real reason we cherish mementos
New research from the Cornell SC Johnson College finds that collecting mementos is tied to the timing of when an experience ends.