Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.
Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.
Helping Fintech Startups Scale Up: A Q&A with Vanessa Di Frances, MBA ’22
Career Corner: Financial services executive Vanessa Di Frances pivoted from product manager to bank VP advising fintech startups.
Life Sciences Technology Innovation Fellows Pitch Innovative Startups in NYC
Cornell University’s Life Science Technology Innovation Fellows gathered on March 22 in midtown Manhattan to pitch their startups.
Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
Cornell’s Sustainable Tourism To Partner with United Nations Tourism
The partnership will allow 350 candidates to receive tuition-free enrollment in STAMP’s online course.
Tolan Honored with Forté Foundation Award for Women’s Business Leadership
SC Johnson College MBA Student Hannah Tolan will receive the leadership honor at Forté annual conference in June.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.
Faculty Panel: More Investment for Social Good is Needed
Financial markets could help society achieve both prosperity and equity, but investment in efforts to address pressing social problems is still underfunded.
James Morgan ’60, MBA ’63, Earns Engineering’s Highest Alumni Honor
Cornell Engineering honored James C. Morgan with its Distinguished Alumni Award for his transformative leadership in nanomanufacturing technology.