Bradley Rickard

Biography

Bradley Rickard is a professor of food and agricultural economics in the Charles H. Dyson School of Applied Economics and Management. His teaching and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been highlighted by various media outlets including Buffalo News, The Economist, Freakonomics.com, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator. Rickard also serves as an editor for the Journal of Wine Economics.

Education

PhD University Of California, Davis, 2003
MS University of Guelph, 1998
BCom University of Guelph, 1996

Research

• Rickard, Bradley. "On the political economy of guest worker programs in agriculture"Food Policy. 52 (2015): 1-8
• Rickard, Bradley; McCluskey, Jill; Patterson, Richard. "Reputation tapping"European Review of Agricultural Economics. 42.4 (2015): 675-701
• Rickard, Bradley; Richards, Timothy; Yan, Jubo. "University licensing of patents for varietal innovations in agriculture"Agricultural Economics. 47.1 (2016): 3-14
• Gergaud, Olivier; Livat, Florine; Rickard, Bradley; Warzynski, Frederic. "Evaluating the Net Benefits of Collective Reputation: The Case of Bordeaux Wine"Food Policy. 71 (2017): 8-16
• Wilson, Norbert; Rickard, Bradley; Saputo, Rachel; Ho, Shuay-Tsyr. "Food Waste: The Role of Date Labels, Package Size, and Product Category"Food Quality and Preference. 55 (2017): 35-44
• Rickard, Bradley; Gergaud, Oliver; Ho, Shuay-Tsyr; Livat, Florine. "Trade Liberalization in the Presence of Domestic Regulations: Public Policies Applied to EU and U.S. Wine Markets"Applied Economics. 50.18 (2018): 2028–2047
• Akhundjanov, Sherzod; Gallardo, R.; McCluskey, Jill; Rickard, Bradley. "Commercialization of a Demand-Enhancing Innovation: The Release of a New Apple Variety by a Public University"Economic Modelling. 86 (2020)
• Ho, Shuay-Tsyr; Rickard, Bradley. "Regulation and purchase diversity: Empirical evidence from the U.S. alcohol market"International Review of Law and Economics. 68 (2021): 106008
• Rickard, Bradley; Ho, Shuay-Tsyr; Livat, Florine; Okrent, Abigail. "Date labels, food waste, and supply chain implications"European Review of Agricultural Economics. 50.1 (2023): 29-58

Awards

• Dyson Teaching Excellence, Undergraduate Program (2025) Cornell University
• CALS Outstanding Accomplishments in Science and Public Policy Award (2024) Cornell University
• Research and Education Award (2015) New York Wine and Grape Foundation
• Faculty Advisor to Outstanding MS Thesis (2013) NAREA