Biography
Heeyon Kim is an assistant professor of strategy at the Cornell Peter and Stephanie Nolan School of Hotel Administration and a management and organization area faculty member in the Cornell SC Johnson College of Business. Prior to her appointment in 2018, she was on the faculty at NUS Business School at the National University of Singapore. She received her PhD in strategy from the Ross School of Business at the University of Michigan.
Kim’s research bridges strategy, organizational theory, and international business and explores how social evaluations of firms, such as social status, reputation, stigma and market identity, affect their behavior and performance. She particularly focuses on creative industries including feature films, fashion, and music but has also examined other contexts involving innovation. Kim’s work has been published in journals such as the Academy of Management Journal, Organization Science, Strategic Management Journal and by Oxford University Press and Cambridge University Press.
Education
PhD Ross School of Business, University Of Michigan, 2014 MS Seoul National University, 2008 BBA Seoul National University, 2006
Research
- Kim, Heeyon; Heo, Yoonjeoung; Chung, Chi-Nien. "Changing tracks: How status affects category shifts in the Korean popular music industry"Strategic Management Journal. 46.11 (2025): 2752-2797
- Kim, Heeyon; Kim, Bo Kyung. "To be in Vogue: How mere proximity to high-status neighbors affects aspirational pricing in the U.S. fashion industry"Strategic Management Journal. 43.6 (2022): 1208-1230
- Shen, Xirong (Subrina); Kim, Heeyon; Li, Jizhen. "Funding ventures similar to one of us: How status dynamics within heterogeneous groups affect venture evaluation"Strategic Management Journal. 43.10 (2022): 2135-2155
Awards
- Faculty Teaching Award (2018 - 2019) School of Hotel Administration, Cornell University