Biography
Jerome Tse is the Founder and CEO of Berri Organics, an award-winning organic hydration company for kids, and was recognized by Forbes 30 Under 30 for his work as an entrepreneur. Under his leadership, Berri Organics has grown from an idea inspired by his own health journey into a nationally distributed consumer brand, with products sold at leading retailers including Whole Foods Market, Walmart, Wegmans, Sprouts, Kroger, H-E-B, Raley’s, Stop & Shop, and many others.
Jerome founded Berri Organics after overcoming cancer as an undergraduate student at Cornell, an experience that fundamentally changed the way he thought about health, nutrition, and the products families consume every day. Drawing on his background as a former athlete, he set out to create a cleaner alternative to conventional artificial electrolyte drinks. The company subsequently launched Berri Lyte, a first-to-market organic pediatric hydration brand, as well as Berri Fit, its organic sports hydration line.
Berri Organics has since become one of the fastest-growing brands in its category nationwide and has earned recognition from leading retailers and industry organizations, including KeHE Distributors’ Best Beverage Award. Today, the company continues to expand its national retail footprint while expanding its portfolio of kid-focused hydration products and pursuing international growth. Berri Organics is backed by strategic investors from the global consumer and healthcare industries, as well as leading private investment firms, including Nolan Capital.
A graduate of Cornell University’s School of Hotel Administration, Jerome returns to Cornell as an Entrepreneur in Residence, where he works with students interested in entrepreneurship, consumer brands, innovation, fundraising, retail strategy, and building mission-driven companies.