Lijuan Luo

Biography

Lijuan is a doctoral student at Johnson with a research focus on Quantitative Marketing. Her research focuses on the economics of digital platforms, with an emphasize on how AI, competition and regulation reshape interactions among firms, consumers, and creators. Her current work spans digital advertising, online reviews, and creative marketplaces, combining large scale data with causal inference and economic modeling. Prior to joining Johnson in 2024, she earned her B.A. and Ph.D. in Economics from Renmin University of China.