Learn. Discover. Engage. Evolve.
Marketing is the central communication tool for conveying what you do, how you do it, and why its relevant for your clients and customers. Cornell offers open, online, and custom programs to develop and strengthen organizations’ internal resources for this business-critical discipline.
OPEN PROGRAM, HOSPITALITY-FOCUSED
This course involves participants in state-of-the-art digital marketing media for hospitality with a focus on search engine marketing, social media, mobile platforms, and online reputation management.
OPEN PROGRAM, HOSPITALITY-FOCUSED
This course offers participants innovative and practical approaches for addressing strategic marketing challenges to improve revenue, profit, and customer loyalty.
ONLINE
This certificate helps marketing managers build an aligned and fully-integrated strategy around target customers, their needs, and an organization’s value, ultimately adopting a customer-centric approach to marketing.
ONLINE
In this certificate you will gain an in-depth understanding of brand management and how to align your brand with your goals.
ONLINE
This certificate prepares you to implement a series of proven frameworks within your organization. You will assess customer needs and marketing objectives and create your own digital marketing plans for both paid and owned media.
ONLINE
This certificate will provide you with the fundamentals of marketing for new media. Digital marketing techniques inform the way you communicate, differentiate, and reinforce your hospitality brand promise to potential customers, driving customer engagement, feedback, and endorsements.
ONLINE
This certificate allows you to master the essential marketing skills, principles, and tactics needed to help your brand stand apart in a rapidly evolving digital landscape. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path.
ONLINE
This certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
Cornell’s School of Hotel Administration and Samuel Curtis Johnson Graduate School of Management both feature faculty with expertise in traditional and digital marketing. Cornell Executive Education taps into this knowledge to create custom learning opportunities for organizations looking to invest in teams and become industry leaders in this space. Contact us for details of how we can support your organization.